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  Report: Advertising Industry

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 WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > SPONSORSHIP MODELS
  Sponsorship Models


With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with Barnes & Nobel Booksellers, the bookish e-zine FEED for instance is in part relying on sponsoring. Whenever a specific title is mentioned in the editorial, a link is placed in the margin - under the heading "Commerce" - to an appropriate page on Barnes & Noble. Steve Johnson, editor of FEED, says "We do not take a cut of any merchandise sold through those links.", but admits that the e-zine does indirectly profit from putting those links there.




browse Report:
Advertising Industry
    Advertising
 ...
-3   On-line Advertising and the Internet Content Industry
-2   Missing Labeling of Online Ads
-1   "Stealth Sites"
0   Sponsorship Models
+1   Product Placement
+2   Individualized Audience Targeting
+3   "Attention Brokerage"
     ...
RTMark and Adbusters at the WTO Conference in Seattle
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CIM
To perform manufacturing firm's functions related to design and production the CAD/CAM technology, for computer-aided design and computer-aided manufacturing, was developed. Today it is widely recognized that the scope of computer applications must extend beyond design and production to include the business functions of the firm. The name given to this more comprehensive use of computers is computer-integrated manufacturing (CIM).