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Text blocks: Democracy Enforcement: Copyright Management and ... Sponsorship Models   Index cards Economic rights Bertolt Brecht

WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > SPONSORSHIP MODELS

Sponsorship Models With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with Barnes & Nobel Booksellers, the bookish e-zine FEED for instance is in part relying on sponsoring. Whenever a specific title is mentioned in the editorial, a link is placed in the margin - under the heading "Commerce" - to an appropriate page on Barnes & Noble. Steve Johnson, editor of FEED, says "We do not take a cut of any merchandise sold through those links.", but admits that the e-zine does indirectly profit from putting those links there. browse Report: Advertising Industry     Advertising  ... -3   On-line Advertising and the Internet Content Industry -2   Missing Labeling of Online Ads -1   "Stealth Sites" 0   Sponsorship Models +1   Product Placement +2   Individualized Audience Targeting +3   "Attention Brokerage"      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  Bertolt Brecht Bertolt Brecht (1898-1956), probably was the most influential German dramatist and theoretician of the theater in the 20th century. During the existence of the Third Reich he fled from Germany to Scandinavia and to the USA, where he tried to go on with his work. In the 1950s he became director of the newly founded Berliner Ensemble, in East Berlin. for more information see: http://encarta.msn.com/find/concise.asp?ti=01774000 http://encarta.msn.com/find/concise.asp?ti=01...