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Sponsorship Models |
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With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with  Barnes & Nobel Booksellers, the bookish e-zine FEED for instance is in part relying on sponsoring. Whenever a specific title is mentioned in the editorial, a link is placed in the margin - under the heading "Commerce" - to an appropriate page on Barnes & Noble. Steve Johnson, editor of FEED, says "We do not take a cut of any merchandise sold through those links.", but admits that the e-zine does indirectly profit from putting those links there.
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Cookie
A cookie is an information package assigned to a client program (mostly a Web browser) by a server. The cookie is saved on your hard disk and is sent back each time this server is accessed. The cookie can contain various information: preferences for site access, identifying authorized users, or tracking visits.
In online advertising, cookies serve the purpose of changing advertising banners between visits, or identifying a particular  direct marketing strategy based on a user's preferences and responses.
Advertising banners can be permanently eliminated from the screen by filtering software as offered by  Naviscope or Webwash
Cookies are usually stored in a separate file of the browser, and can be erased or permanently deactivated, although many web sites require cookies to be active.
 http://www.naviscope.com/
http://www.webwash.com/
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