World-Information City


  Report: Advertising Industry

  Related Search:

  Sponsorship Models

With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with Barnes & Nobel Booksellers, the bookish e-zine FEED for instance is in part relying on sponsoring. Whenever a specific title is mentioned in the editorial, a link is placed in the margin - under the heading "Commerce" - to an appropriate page on Barnes & Noble. Steve Johnson, editor of FEED, says "We do not take a cut of any merchandise sold through those links.", but admits that the e-zine does indirectly profit from putting those links there.

browse Report:
Advertising Industry
-3   On-line Advertising and the Internet Content Industry
-2   Missing Labeling of Online Ads
-1   "Stealth Sites"
0   Sponsorship Models
+1   Product Placement
+2   Individualized Audience Targeting
+3   "Attention Brokerage"
RTMark and Adbusters at the WTO Conference in Seattle
Barnes and Noble
Massive online retail bookstore housing more than a million titles. Includes a book recommendation "personalizer,", a comprehensive list of The New York Times bestsellers, a "live" community events calendar with a daily survey and several forums, "highlighted" books from 19 subject areas, browsable categories such as antiques, ethnic studies, and pop culture, Books in the News, and weekly features such as reviews, excerpts, recommendations, interviews, events, "roundups" of popular titles, and quizzes.