CONTENTS   SEARCH   HISTORY   HELP

Report: Advertising Industry Browse:   Related Search: Themes: · global content channels Keywords: · PR-and-advertising

WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > "ATTENTION BROKERAGE"

"Attention Brokerage" "Attention Brokerage" is one of the latest developments in the field of online advertising. The first Web-site applying the concept of selling and buying attention is Cybergold. Users, who want to earn money have to register and then look at ads, which, of course, they have to prove by e.g. downloading software. Attention, according to this idea, represents a good, which is worth being paid for. browse Report: Advertising Industry     Advertising  ... -3   Sponsorship Models -2   Product Placement -1   Individualized Audience Targeting 0   "Attention Brokerage" +1   Links +2   Public Relations +3   PR Firms and their Mission      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  Enigma Machine The Enigma Encryption Machine was famous for its insecurities as for the security that it gave to German ciphers. It was broken, first by the Poles in the 1930s, then by the British in World War II.