World-Information City

 CONTENTS   SEARCH   HISTORY   HELP 



   

 WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY
  1. Advertising
  2. Advertising and the Media System
  3. The Advertising Industry
  4. Advertising and the Content Industry - The Coca-Cola Case
  5. Internet Advertising
  6. Advertisers and Marketers Perspective
  7. Internet Content Providers Perspective
  8. On-line Advertising Revenues
  9. Actual Findings on Internet Advertising
  10. On-line Advertising and the Internet Content Industry
  11. Missing Labeling of Online Ads
  12. "Stealth Sites"
  13. Sponsorship Models
  14. Product Placement
  15. Individualized Audience Targeting
  16. "Attention Brokerage"
  17. Links
  18. Public Relations
  19. PR Firms and their Mission
  20. Public Relations and Propaganda
  21. Hill & Knowlton
  22. Public Relations Clients
  23. Public Relations and the Advertising Industry
  24. Cultural Opposition
  25. RTMark and Adbusters at the WTO Conference in Seattle
 INDEX CARD     RESEARCH MATRIX 
Cookie
A cookie is an information package assigned to a client program (mostly a Web browser) by a server. The cookie is saved on your hard disk and is sent back each time this server is accessed. The cookie can contain various information: preferences for site access, identifying authorized users, or tracking visits.

In online advertising, cookies serve the purpose of changing advertising banners between visits, or identifying a particular direct marketing strategy based on a user's preferences and responses.

Advertising banners can be permanently eliminated from the screen by filtering software as offered by Naviscope or Webwash

Cookies are usually stored in a separate file of the browser, and can be erased or permanently deactivated, although many web sites require cookies to be active.

http://www.naviscope.com/
http://www.webwash.com/