Report: Advertising Industry

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  Internet Advertising

The advertising industry has always relied on media to transport their messages and disseminate them to the public. Depending on the product or service advertised and the audience targeted different media are used. Besides cinema and outdoor advertising (posters etc.) the huge majority of ads is placed within the classical media landscape, which includes TV, newspapers, magazines and radio.

Whereas in most cases only a relatively small fraction of advertising budgets is spent on cinema, outdoor and radio advertising, newspapers, magazines and TV account for more than two thirds of the money spent on ads. Still with the growing popularity of new media advertisers and marketers have recently also discovered digital networks and especially the Internet for their purposes.

browse Report:
Advertising Industry
-4   Advertising
-3   Advertising and the Media System
-2   The Advertising Industry
-1   Advertising and the Content Industry - The Coca-Cola Case
0   Internet Advertising
+1   Advertisers and Marketers Perspective
+2   Internet Content Providers Perspective
+3   On-line Advertising Revenues
RTMark and Adbusters at the WTO Conference in Seattle