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On-line Advertising Revenues |
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Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market.
Table: Spending on On-Line Advertising by Category
(first quarter 1999)
Category
| Percent
| Consumer-related
| 27 %
| Financial services
| 21 %
| Computing
| 20 %
| Retail/mail order
| 13 %
| New media
| 8 %
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Table: Types of On-Line Advertising
(first quarter 1999)
Type of Advertising
| Percent
| Banners
| 58 %
| Sponsorships
| 29 %
| Interstitials
| 6 %
| E-mail
| 1 %
| Others
| 6 %
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Source: Internet Advertising Bureau (IAB).
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Mark
A mark (trademark or service mark) is "... a sign, or a combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings. The sign may particularly consist of one or more distinctive words, letters, numbers, drawings or pictures, emblems, colors or combinations of colors, or may be three-dimensional..." ( WIPO) To be protected a mark must be registered in a government office whereby generally the duration is limited in time, but can be periodically (usually every 10 years) renewed.
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