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Report: Advertising Industry Browse:   Related Search: Themes: · global content channels Keywords: · PR-and-advertising

WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > SPONSORSHIP MODELS

Sponsorship Models With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with Barnes & Nobel Booksellers, the bookish e-zine FEED for instance is in part relying on sponsoring. Whenever a specific title is mentioned in the editorial, a link is placed in the margin - under the heading "Commerce" - to an appropriate page on Barnes & Noble. Steve Johnson, editor of FEED, says "We do not take a cut of any merchandise sold through those links.", but admits that the e-zine does indirectly profit from putting those links there. browse Report: Advertising Industry     Advertising  ... -3   On-line Advertising and the Internet Content Industry -2   Missing Labeling of Online Ads -1   "Stealth Sites" 0   Sponsorship Models +1   Product Placement +2   Individualized Audience Targeting +3   "Attention Brokerage"      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  Intelsat Intelsat, the world's biggest communication satellite services provider, is still mainly owned by governments, but will be privatised during 2001, like Eutelsat. A measure already discussed 1996 at an OECD competition policy roundtable in 1996. Signatory of the Intelsat treaty for the United States of America is Comsat, a private company listed on the New York Stock Exchange. Additionally Comsat is one of the United Kingdom's signatories. Aggregated, Comsat owns about 20,5% of Intelsat already and is Intelsat's biggest shareholder. In September 1998 Comsat agreed to merge with Lockheed Martin. After the merger, Lockheed Martin will hold at least 49% of Comsat share capital. http://www.intelsat.int/index.htm http://www.eutelsat.org/ http://www.oecd.org//daf/clp/roundtables/SATS... http://www.comsat.com/ http://www.nyse.com/ http://www.comsat.com/ http://www.comsat.com/ http://www.comsat.com/ http://www.comsat.com/