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Internet Content Providers Perspective |
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As within the traditional media landscape, Internet content providers have two primary means of generating revenue: Direct sales or subscriptions, and advertising. Especially as charging Internet users for access to content - with all the free material available - has proven problematic, advertising is seen as the best solution for creating revenues in the short term. Therefore intense competition has started among Internet content providers and access services to attract advertising money.
Table: Web-Sites Seeking Advertising
Period
| Number of Web-Sites
| June 1999
| 2111
| July 1999
| 2174
| August 1999
| 2311
| September 1999
| 2560
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Source: Adknowledge eAnalytics. Online Advertising Report
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