Internet Content Providers Perspective

As within the traditional media landscape, Internet content providers have two primary means of generating revenue: Direct sales or subscriptions, and advertising. Especially as charging Internet users for access to content - with all the free material available - has proven problematic, advertising is seen as the best solution for creating revenues in the short term. Therefore intense competition has started among Internet content providers and access services to attract advertising money.

Table: Web-Sites Seeking Advertising


Period

Number of Web-Sites

June 1999

2111

July 1999

2174

August 1999

2311

September 1999

2560



Source: Adknowledge eAnalytics. Online Advertising Report

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