| |
Internet Content Providers Perspective |
 |
As within the traditional media landscape, Internet content providers have two primary means of generating revenue: Direct sales or subscriptions, and advertising. Especially as charging Internet users for access to content - with all the free material available - has proven problematic, advertising is seen as the best solution for creating revenues in the short term. Therefore intense competition has started among Internet content providers and access services to attract advertising money.
Table: Web-Sites Seeking Advertising
Period
| Number of Web-Sites
| June 1999
| 2111
| July 1999
| 2174
| August 1999
| 2311
| September 1999
| 2560
| |
Source: Adknowledge eAnalytics. Online Advertising Report
|
|
Moral rights
Authors of copyrighted works (besides  economic rights) enjoy moral rights on the basis of which they have the right to claim their authorship and require that their names be indicated on the copies of the work and in connection with other uses thereof. Moral rights are generally inalienable and remain with the creator even after he has transferred his economic rights, although the author may waive their exercise.
|
|
|
