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Internet Content Providers Perspective |
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As within the traditional media landscape, Internet content providers have two primary means of generating revenue: Direct sales or subscriptions, and advertising. Especially as charging Internet users for access to content - with all the free material available - has proven problematic, advertising is seen as the best solution for creating revenues in the short term. Therefore intense competition has started among Internet content providers and access services to attract advertising money.
Table: Web-Sites Seeking Advertising
Period
| Number of Web-Sites
| June 1999
| 2111
| July 1999
| 2174
| August 1999
| 2311
| September 1999
| 2560
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Source: Adknowledge eAnalytics. Online Advertising Report
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Burson-Marsteller
Burson-Marsteller, the worlds leading public relations firm employs over 2,000 professionals in over 30 countries, operating in multiple functional and industry practice specialties. Its focus is on adding value to its clients through the use of
Perception Management. The goal is to ensure that the perceptions which
surround their clients and influence their stakeholders are consistent with
reality and the clients' desired business objectives.
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