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PR Firms and their Mission |
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Looking at how public relations practitioners advertise their services, they do not primarily seem to be followers of the "social engineering" approach.  Burson-Marsteller, the worlds leading PR agency, for example sells itself as a specialist in "... public affairs, government relations, crisis communication, investor relations, environmental issues and marketing communications ... experienced at orchestrating effective campaigns, which motivate the right behaviors.". Porter Novelli, third largest international PR company, somewhat more aggressive promises, that their marketing-based public relations "... penetrate the consumer psyche - where - your target audiences work, learn, play or shop, through everything they read, hear and see.". While Porter Novelli seems to be specialized in psychological warfare, Fleishman-Hillard highlights its know-how and experience in government relations programs. "We have handled some of the nation's most challenging public policy issues, including issues affecting the environment, from clean air to agricultural chemicals; aviation safety; regressive taxes; international trade; and human rights.". To handle those difficult tasks, Fleishman-Hillard maintains "... an effective, professional lobbying team that includes registered lobbyists recruited from the Senate and the House."
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1996 Welfare Reform (U.S.)
The United States entered a new era in social policy in 1996 by enacting historic legislation that changed the philosophy as well as the structure of protection for the needy. After 61 years under a welfare system in which the federal government had guaranteed cash assistance to the poor for an indefinite period, welfare policy was revised to put new emphasis and reliance on the states while stressing individual self-sufficiency and the initiation or resumption of work among beneficiaries. The Personal Responsibility and Work Opportunity Reconciliation Act, the official name of welfare reform, was passed by Congress in August 1996.
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