Report: Advertising Industry

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  Public Relations Clients

Unlike in the United Kingdom, where members of the PR Consultants Association are required to have an updated, published list of all clients, the U.S. Council of PR decided against a proposal for the disclosure of client lists. Therefore the worlds biggest PR agencies, which are mostly U.S. based, are still in the position to make a secret of their clients.

Although public relations activity is mostly associated with marketing and issues management for corporate firms, also PR for nations, politicians and NGOs is common. Among the first to pursue PR for nations was Edward L. Bernays, one of the founders of modern public relations. Besides his activity in the Creel-Committee, which was responsible for the American propaganda during World War I, he also worked as a PR consultant for Lithuania and India. With his engagement for United Fruit he was moreover actively involved in the Cold War - especially in the overthrow of the Guatemalan government of Guzman.

browse Report:
Advertising Industry
-3   PR Firms and their Mission
-2   Public Relations and Propaganda
-1   Hill & Knowlton
0   Public Relations Clients
+1   Public Relations and the Advertising Industry
+2   Cultural Opposition
+3   RTMark and Adbusters at the WTO Conference in Seattle