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WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > PR FIRMS AND THEIR MISSION

PR Firms and their Mission Looking at how public relations practitioners advertise their services, they do not primarily seem to be followers of the "social engineering" approach. Burson-Marsteller, the worlds leading PR agency, for example sells itself as a specialist in "... public affairs, government relations, crisis communication, investor relations, environmental issues and marketing communications ... experienced at orchestrating effective campaigns, which motivate the right behaviors.". Porter Novelli, third largest international PR company, somewhat more aggressive promises, that their marketing-based public relations "... penetrate the consumer psyche - where - your target audiences work, learn, play or shop, through everything they read, hear and see.". While Porter Novelli seems to be specialized in psychological warfare, Fleishman-Hillard highlights its know-how and experience in government relations programs. "We have handled some of the nation's most challenging public policy issues, including issues affecting the environment, from clean air to agricultural chemicals; aviation safety; regressive taxes; international trade; and human rights.". To handle those difficult tasks, Fleishman-Hillard maintains "... an effective, professional lobbying team that includes registered lobbyists recruited from the Senate and the House." browse Report: Advertising Industry     Advertising  ... -3   "Attention Brokerage" -2   Links -1   Public Relations 0   PR Firms and their Mission +1   Public Relations and Propaganda +2   Hill & Knowlton +3   Public Relations Clients      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  Apple Founded by Steve Jobs and Steve Wozniak and headquartered in Cupertino, USA, Apple Computer was the first commercially successful personal computer company. In 1978 Wozniak invented the first personal computer, the Apple II. IBM countered its successful introduction to the market by introducing a personal computer running MS-DOS, the operating system supplied by Microsoft Corporation. And IBM gained leadership again. Although by introducing the first graphical user interface affordable to consumers having started the desktop publishing revolution, Apple could not regain leadership again. http://www.apple.com For more detailed information see the Encyclopaedia Britannica: http://www.britannica.com/bcom/eb/article/6/0,5716,115726+1+108787,00.html http://www.apple.com/