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  Report: Advertising Industry

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 WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > PR FIRMS AND THEIR MISSION
  PR Firms and their Mission


Looking at how public relations practitioners advertise their services, they do not primarily seem to be followers of the "social engineering" approach. Burson-Marsteller, the worlds leading PR agency, for example sells itself as a specialist in "... public affairs, government relations, crisis communication, investor relations, environmental issues and marketing communications ... experienced at orchestrating effective campaigns, which motivate the right behaviors.". Porter Novelli, third largest international PR company, somewhat more aggressive promises, that their marketing-based public relations "... penetrate the consumer psyche - where - your target audiences work, learn, play or shop, through everything they read, hear and see.". While Porter Novelli seems to be specialized in psychological warfare, Fleishman-Hillard highlights its know-how and experience in government relations programs. "We have handled some of the nation's most challenging public policy issues, including issues affecting the environment, from clean air to agricultural chemicals; aviation safety; regressive taxes; international trade; and human rights.". To handle those difficult tasks, Fleishman-Hillard maintains "... an effective, professional lobbying team that includes registered lobbyists recruited from the Senate and the House."




browse Report:
Advertising Industry
    Advertising
 ...
-3   "Attention Brokerage"
-2   Links
-1   Public Relations
0   PR Firms and their Mission
+1   Public Relations and Propaganda
+2   Hill & Knowlton
+3   Public Relations Clients
     ...
RTMark and Adbusters at the WTO Conference in Seattle
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Porter Novelli
Porter Novelli is the third largest PR firm with 1998 net fees of US$ 183,050,000. The companies focus lies on building brands, enhancing reputation and crisis management. Porter Novelli is specialised in: Food and nutrition, health care, consumer goods, technology, public affairs and social marketing.