World-Information City

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  About:
Introducing World-Infostructure
(presentation)
  Glossary:
 Index Card / Link Base    Text Block
 Internal Link    External Link

 WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > SPONSORSHIP MODELS
  Sponsorship Models


With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with Barnes & Nobel Booksellers, the bookish e-zine FEED for instance is in part relying on sponsoring. Whenever a specific title is mentioned in the editorial, a link is placed in the margin - under the heading "Commerce" - to an appropriate page on Barnes & Noble. Steve Johnson, editor of FEED, says "We do not take a cut of any merchandise sold through those links.", but admits that the e-zine does indirectly profit from putting those links there.




browse Report:
Advertising Industry
    Advertising
 ...
-3   On-line Advertising and the Internet Content Industry
-2   Missing Labeling of Online Ads
-1   "Stealth Sites"
0   Sponsorship Models
+1   Product Placement
+2   Individualized Audience Targeting
+3   "Attention Brokerage"
     ...
RTMark and Adbusters at the WTO Conference in Seattle
 INDEX CARD     RESEARCH MATRIX 
NSFNet
Developed under the auspices of the National Science Foundation (NSF), NSFnet served as the successor of the ARPAnet as the main network linking universities and research facilities until 1995, when it was replaced it with a commercial backbone network. Being research networks, ARPAnet and NSFnet served as testing grounds for future networks.