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 WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > "STEALTH SITES"
  "Stealth Sites"


"Stealth sites" account for a particular form of hidden advertisement. Stealth sites look like magazines, nicely designed and featuring articles on different topics, but in reality are set up for the sole purpose of featuring a certain companies products and services. "About Wines" for example is a well-done online magazine, featuring articles on food and travel and also publishes articles on wine, which surprisingly all happen to be from Seagram.




browse Report:
Advertising Industry
    Advertising
 ...
-3   Actual Findings on Internet Advertising
-2   On-line Advertising and the Internet Content Industry
-1   Missing Labeling of Online Ads
0   "Stealth Sites"
+1   Sponsorship Models
+2   Product Placement
+3   Individualized Audience Targeting
     ...
RTMark and Adbusters at the WTO Conference in Seattle
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WIPO
The World Intellectual Property Organization is one of the specialized agencies of the United Nations (UN), which was designed to promote the worldwide protection of both industrial property (inventions, trademarks, and designs) and copyrighted materials (literary, musical, photographic, and other artistic works). It was established by a convention signed in Stockholm in 1967 and came into force in 1970. The aims of WIPO are threefold. Through international cooperation, WIPO promotes the protection of intellectual property. Secondly, the organization supervises administrative cooperation between the Paris, Berne, and other intellectual unions regarding agreements on trademarks, patents, and the protection of artistic and literary work and thirdly through its registration activities the WIPO provides direct services to applicants for, or owners of, industrial property rights.