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WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > "STEALTH SITES"

"Stealth Sites" "Stealth sites" account for a particular form of hidden advertisement. Stealth sites look like magazines, nicely designed and featuring articles on different topics, but in reality are set up for the sole purpose of featuring a certain companies products and services. "About Wines" for example is a well-done online magazine, featuring articles on food and travel and also publishes articles on wine, which surprisingly all happen to be from Seagram. browse Report: Advertising Industry     Advertising  ... -3   Actual Findings on Internet Advertising -2   On-line Advertising and the Internet Content Industry -1   Missing Labeling of Online Ads 0   "Stealth Sites" +1   Sponsorship Models +2   Product Placement +3   Individualized Audience Targeting      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  Smart card A smart card is a credit-card size plastic card equipped with a microchip. this allows it to store a lot more data than a regular magnetic stripe, and to be recharged. Smart cards are most commonly used for electronic payment, phone calls and other day-to-day applications, but their potential lies in their versatility. Different type of data may be stored on the same smart card. The business expectation of the industry are ambitious, with expectations of an annual turnout of 2.7 bn smart cards by the year 2003.