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Report: Advertising Industry Browse:   Related Search: Themes: · global content channels Keywords: · PR-and-advertising

WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > "STEALTH SITES"

"Stealth Sites" "Stealth sites" account for a particular form of hidden advertisement. Stealth sites look like magazines, nicely designed and featuring articles on different topics, but in reality are set up for the sole purpose of featuring a certain companies products and services. "About Wines" for example is a well-done online magazine, featuring articles on food and travel and also publishes articles on wine, which surprisingly all happen to be from Seagram. browse Report: Advertising Industry     Advertising  ... -3   Actual Findings on Internet Advertising -2   On-line Advertising and the Internet Content Industry -1   Missing Labeling of Online Ads 0   "Stealth Sites" +1   Sponsorship Models +2   Product Placement +3   Individualized Audience Targeting      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  The World Wide Web History Project The ongoing World Wide Web History Project was established to record and publish the history of the World Wide Web and its roots in hypermedia and networking. As primary research methods are used archival research and the analysis of interviews and talks with pioneers of the World Wide Web. As result a vast of collection of historic video, audio, documents, and software is expected. The project's digital archive is currently under development. http://www.webhistory.org/home.html