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Report: Advertising Industry Browse:   Related Search: Themes: · global content channels Keywords: · PR-and-advertising

WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > MISSING LABELING OF ONLINE ADS

Missing Labeling of Online Ads One of the most crucial issues in on-line advertising is the blurring of the line between editorial content and ads. Unlike on TV and in the print media, where guidelines on the labeling of advertisements, which shall enable the customer to distinguish between editorial and ads, exist, similar conventions have not yet evolved for Internet content. Labeling of online advertisement up to now has remained the rare exception, with only few sites (e.g. http://www.orf.at) explicitly indicating non-editorial content. browse Report: Advertising Industry     Advertising  ... -3   On-line Advertising Revenues -2   Actual Findings on Internet Advertising -1   On-line Advertising and the Internet Content Industry 0   Missing Labeling of Online Ads +1   "Stealth Sites" +2   Sponsorship Models +3   Product Placement      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  Java Applets Java applets are small programs that can be sent along with a Web page to a user. Java applets can perform interactive animations, immediate calculations, or other simple tasks without having to send a user request back to the server. They are written in Java, a platform-independent computer language, which was invented by Sun Microsystems, Inc. Source: Whatis.com