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WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > MISSING LABELING OF ONLINE ADS

Missing Labeling of Online Ads One of the most crucial issues in on-line advertising is the blurring of the line between editorial content and ads. Unlike on TV and in the print media, where guidelines on the labeling of advertisements, which shall enable the customer to distinguish between editorial and ads, exist, similar conventions have not yet evolved for Internet content. Labeling of online advertisement up to now has remained the rare exception, with only few sites (e.g. http://www.orf.at) explicitly indicating non-editorial content. browse Report: Advertising Industry     Advertising  ... -3   On-line Advertising Revenues -2   Actual Findings on Internet Advertising -1   On-line Advertising and the Internet Content Industry 0   Missing Labeling of Online Ads +1   "Stealth Sites" +2   Sponsorship Models +3   Product Placement      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  Newsgroups Newsgroups are on-line discussion groups on the Usenet. Over 20,000 newsgroups exist, organized by subject into hierarchies. Each subject hierarchy is further broken down into subcategories. Covering an incredible wide area of interests and used intensively every day, they are an important part of the Internet. For more information, click here ( http://www.terena.nl/libr/gnrt/group/usenet.html ). http://www.terena.nl/libr/gnrt/group/usenet.h...