Search Engine Bias and the Public Interest

Elizabeth von Couvering

Is it the job of private companies to ensure that we as citizens have fair access to the content of the Internet? Will technological development or market pressures ensure high quality search results in the future? Are "relevance" and "customer satisfaction" (the two most important quality metrics for search engine engineers) enough? This talk examines the history of the search business, the development of search advertising and search optimization and suggests potential avenues for public engagement with the issue of search engine quality.

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