The infiltration of contagious beliefs as attitude into the body of information is the pro-vision of a gesture, a posture to assume. Postures that seem to put the enemy at disadvantage (known from the martial arts and ritual gestures) or that ease feelings of 'angst' (which, after all, might be appropriate for unknown reasons) can be very attractive. Appeals to fear are likely to succeed in changing behavior if they contain recommendations the target believes to be effective and doable.
Deterrence is as much a function of one's cyber posture and presence as of one's strength. MUTES (MUltiple Threat Emitter Simulators) with high CFAR (Constant False Alarm Rates) are at the heart of a TAFIM (Technical Architecture Framework for Information) in TMB (Theater Battle Management).
Infocalypse manipulation is social engineering of psychocybernetic coordinates through the subliminal power of definition through intermediation and interpretation. Control-artists, telefacturing conventionalized hallucinations of synreal systems, mesmerize the dataflux. The existing formative stereotypes/demons are awakened by symbols of demand, identification and expectation in formalized participation in sacredness and taboo. Bonding and group solidarity is strengthened through ritualized crime, human sacrifice and blood in theatrical moves and figures.