Persuasive Internalization
An attempt to win "the heart and mind" of the target is defined as persuasion. Although persuasion is demanding, because it needs to induce attitude change, which entails affective emotion-based change, its effects are more sustainable as the target accepts and internalizes the advocacy. There is an interesting reverse-incentive effect regarding internalization of advocacy, where lower incentive for compliance favors a higher internalization and therefore a higher potential for adaptive change. Paradoxically, people will show more attitude change when they are given smaller rewards for performing behaviors than when they are given larger incentives and rewards.
Education or Propaganda is the propagation of a set of beliefs. Beliefs are things known or believed to be true, as opposed to attitudes, which are evaluations of stuff that we think about. Beliefs are important precursors to both attitudes and behavior, but are often used or created after the fact to defend attitudes and behaviors we already own. It has been suggested that by merely directing thoughts to attitudes and beliefs with logical implications for one another, those attitudes and beliefs become more consistent. The term "propaganda" first documented in the early 17th century to increase church membership is now increasingly used in the sense of mass persuasion efforts manufactured by political entities that go beyond belief manipulation. Thought control methods combine compliance, persuasion, and propaganda tactics into a powerful form of coercive manipulation. Thought control that tries to replace the individual identity with another that the individual would not have freely chosen is supported by social isolation of the individual and therefore more readily accomplished in closed groups.