Collective phase entrainment by social force; the tactical formation of the social organism is realized through the control of the economy of imagination and individualized, inner control by local peer pressure. An auto-calibrating distributed belief system management allowing for necessary agitation and integration on the basis of horizontal conspiracies, co-dependent limited autonomous intelligence.
Most individual social entities are not well equipped to complete complex tasks, but function well in the context of a social body as a macro-organismic insect population. Individuals might not be able to follow a coherent thought but they are perfectly able to make highly complex calculations regarding social status in respect to dress-codes, facial expression or nuances in language, by using their instinct and being imbedded in a supraintelligent biosystem.
This model is in widespread use, although a part of the game is to pretend it is not. The whole being more than the sum of its parts, the hypothesis of conscious macrobes or social macro-organisms in which individual humans are cells and sub-organisms the organs, seems attractive once a naive belief in solid objects is abandoned. Social organisms are not any less solid than matter itself.