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  Report: Advertising Industry

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 WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > INDIVIDUALIZED AUDIENCE TARGETING
  Individualized Audience Targeting


New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like Amazon.Com have already started to exploit individualized audience targeting for their purposes.




browse Report:
Advertising Industry
    Advertising
 ...
-3   "Stealth Sites"
-2   Sponsorship Models
-1   Product Placement
0   Individualized Audience Targeting
+1   "Attention Brokerage"
+2   Links
+3   Public Relations
     ...
RTMark and Adbusters at the WTO Conference in Seattle
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