World-Information City

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  About:
Introducing World-Infostructure
(presentation)
  Glossary:
 Index Card / Link Base    Text Block
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 WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > ON-LINE ADVERTISING AND THE ...
  On-line Advertising and the Internet Content Industry


Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.




browse Report:
Advertising Industry
    Advertising
 ...
-3   Internet Content Providers Perspective
-2   On-line Advertising Revenues
-1   Actual Findings on Internet Advertising
0   On-line Advertising and the Internet Content Industry
+1   Missing Labeling of Online Ads
+2   "Stealth Sites"
+3   Sponsorship Models
     ...
RTMark and Adbusters at the WTO Conference in Seattle
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