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"Attention Brokerage" |
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"Attention Brokerage" is one of the latest developments in the field of online advertising. The first Web-site applying the concept of selling and buying attention is Cybergold. Users, who want to earn money have to register and then look at ads, which, of course, they have to prove by e.g. downloading software. Attention, according to this idea, represents a good, which is worth being paid for.
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AT&T
AT&T
Corporation provides voice, data and video communications services to
large and small businesses, consumers and government entities. AT&T
and its subsidiaries furnish domestic and international long
distance, regional, local and wireless communications services, cable
television and Internet communications services. AT&T also
provides billing, directory and calling card services to support its
communications business. AT&T's primary lines of business are
business services, consumer services, broadband services and wireless
services. In addition, AT&T's other lines of business include
network management and professional services through AT&T
Solutions and international operations and ventures. In June 2000,
AT&T completed the acquisition of MediaOne Group. With the
addition of MediaOne's 5 million cable subscribers, AT&T becomes
the country's largest cable operator, with about 16 million customers
on the systems it owns and operates, which pass nearly 28 million
American homes. (source: Yahoo)
Slogan:
"It's all within your reach"
Business
indicators:
Sales
1999: $ 62.391 bn (+ 17,2 % from 1998)
Market
capitalization: $ 104 bn
Employees:
107,800
Corporate
website:  http://www.att.com
 http://www.att.com/
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