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Text blocks: 1900 - 2000 A.D. Election campaigning and direct ... Virtual cartels, oligopolistic ... Biometric applications: surveillance Media Control and the Influence of ... The Role of the Media Economic structure; introduction History: Communist Tradition Basics: Introduction History: Anglo-American Tradition 2000 A.D. Recent "Digital Copyright" ... Biometrics applications: gate keeping Bureaucratic data bunkers Commercial Content Public Relations Clients Operating the net: overview Identity vs. Identification Internet services The North against the South? On-line Advertising Revenues Basics: Protected Works Data bunkers Problems of Copyright Management and ... Legal Protection: European Union Timeline 1600 - 1900 AD "Stealth Sites" Identificaiton in history Positions Towards the Future of ... Hill & Knowlton Legal Protection: National Legislation Challenges for Copyright by ICT: ... Commercial vs. Independent Content: ... Internet Advertising Challenges for Copyright by ICT: ... Advertising and the Content Industry - ... Voice recognition An Economic and therefore Governmental ... Databody convergence "Attention Brokerage"   Index cards Public Relations Consultants ...

WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > "ATTENTION BROKERAGE"

"Attention Brokerage" "Attention Brokerage" is one of the latest developments in the field of online advertising. The first Web-site applying the concept of selling and buying attention is Cybergold. Users, who want to earn money have to register and then look at ads, which, of course, they have to prove by e.g. downloading software. Attention, according to this idea, represents a good, which is worth being paid for. browse Report: Advertising Industry     Advertising  ... -3   Sponsorship Models -2   Product Placement -1   Individualized Audience Targeting 0   "Attention Brokerage" +1   Links +2   Public Relations +3   PR Firms and their Mission      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  Public Relations Consultants Association (PRCA) The PRCA was formed in November 1969 as an association limited by guarantee of up to £5 per member and therefore has no share capital. The PRCA tries to encourage and promote the advancement of companies and firms engaged in public relations consultancy..