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  Index cards


  "Attention Brokerage"

"Attention Brokerage" is one of the latest developments in the field of online advertising. The first Web-site applying the concept of selling and buying attention is Cybergold. Users, who want to earn money have to register and then look at ads, which, of course, they have to prove by e.g. downloading software. Attention, according to this idea, represents a good, which is worth being paid for.

browse Report:
Advertising Industry
-3   Sponsorship Models
-2   Product Placement
-1   Individualized Audience Targeting
0   "Attention Brokerage"
+1   Links
+2   Public Relations
+3   PR Firms and their Mission
RTMark and Adbusters at the WTO Conference in Seattle