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Report: Advertising Industry Browse:   Related Search: Themes: · global content channels Keywords: · PR-and-advertising

WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > "ATTENTION BROKERAGE"

"Attention Brokerage" "Attention Brokerage" is one of the latest developments in the field of online advertising. The first Web-site applying the concept of selling and buying attention is Cybergold. Users, who want to earn money have to register and then look at ads, which, of course, they have to prove by e.g. downloading software. Attention, according to this idea, represents a good, which is worth being paid for. browse Report: Advertising Industry     Advertising  ... -3   Sponsorship Models -2   Product Placement -1   Individualized Audience Targeting 0   "Attention Brokerage" +1   Links +2   Public Relations +3   PR Firms and their Mission      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  NSFNet Developed under the auspices of the National Science Foundation (NSF), NSFnet served as the successor of the ARPAnet as the main network linking universities and research facilities until 1995, when it was replaced it with a commercial backbone network. Being research networks, ARPAnet and NSFnet served as testing grounds for future networks.