Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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1713
In 1714 Henry Mill got granted a patent for his idea of an "artificial machine or method" for forgery-proof writing. Still it was not before 1808 that the first typewriter proven to have worked was built by Pellegrino Turri for his visually impaired friend, the Countess Carolina Fantoni da Fivizzono. The commercial production of typewriters began in 1873.
For a brief history of typewriters see Richard Polt, The Classic Typewriter Page,
1727
Searching for the Balduinist fluorescenting phosphor (Balduinischer Leuchtphosphor), an artificial fluorescent, Johann Heinrich Schulze realized the first photocopies, but did not put them into practical use.
The first optical photocopier was not patented before 1843, when William Henry Fox Talbot got granted a patent for his magnifying apparatus.
In 1847 Frederick Collier Bakewell developed a procedure for telecopying, a forerunner of the fax machine. Yet it was not before 1902 that images could be transmitted. Almost 200 years after Schulze's discovery, for the first time photo telegraphy was offered as a telecommunication service in Germany in 1922.
1794
Claude Chappe built a fixed optical network between Paris and Lille. Covering a distance of about 240kms, it consisted of fifteen towers with semaphores.
Because the communication system was designed for practical military use, the transmitted messages were encoded. The messages were kept such a secret that even those who transmit them from tower to tower did not capture their meaning; they transmitted codes they did not understand. Depending on weather conditions, messages could be sent at a speed of 2880 kms/hr at best.
Forerunners of Chappe's optical network are the
For more information on early communication networks see
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b. June 19, 1623, Clermont-Ferrand, France
d. August 19, 1662, Paris, France
French mathematician, physicist, religious philosopher, and master of prose. He laid the foundation for the modern theory of probabilities, formulated what came to be known as Pascal's law of pressure, and propagated a religious doctrine that taught the experience of God through the heart rather than through reason. The establishment of his principle of intuitionism had an impact on such later philosophers as Jean-Jacques Rousseau and Henri Bergson and also on the Existentialists.
Robot relates to any automatically operated machine that replaces human effort, though it may not resemble human beings in appearance or perform functions in a humanlike manner. The term is derived from the Czech word robota, meaning "forced labor." Modern use of the term stems from the play R.U.R., written in 1920 by the Czech author Karel Capek, which depicts society as having become dependent on mechanical workers called robots that are capable of doing any kind of mental or physical work. Modern robot devices descend through two distinct lines of development--the early
Fiber-optic cable networks may become the dominant method for high-speed Internet connections. Since the first fiber-optic cable was laid across the Atlantic in 1988, the demand for faster Internet connections is growing, fuelled by the growing network traffic, partly due to increasing implementation of corporate networks spanning the globe and to the use of graphics-heavy contents on the
Fiber-optic cables have not much more in common with copper wires than the capacity to transmit information. As copper wires, they can be terrestrial and submarine connections, but they allow much higher transmission rates. Copper wires allow 32 telephone calls at the same time, but fiber-optic cable can carry 40,000 calls at the same time. A capacity,
Copper wires will not come out of use in the foreseeable future because of technologies as
For technical information from the Encyclopaedia Britannica on telecommunication cables, click
An entertaining report of the laying of the FLAG submarine cable, up to now the longest fiber-optic cable on earth, including detailed background information on the cable industry and its history, Neal Stephenson has written for Wired: Mother Earth Mother Board. Click
Susan Dumett has written a short history of undersea cables for Pretext magazine, Evolution of a Wired World. Click
A timeline history of submarine cables and a detailed list of seemingly all submarine cables of the world, operational, planned and out of service, can be found on the Web site of the
For maps of fiber-optic cable networks see the website of