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Media Relations |
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Media have always been an important element in the cycle of shaping public opinion. They decide which topics are on the agenda or not and who is given broadcasting time or publishing space. By featuring certain points of view and neglecting others media have the ability to influence public opinion and thus also political decision-making to a significant extent.
Therefore, besides educational and publishing programs, media are an essential element in the dissemination strategy of think tanks. To spread their respective ideology they provide print media with masses of op-ed's and their top staff regularly appears on television and radio shows as political advisers or policy experts.
Table: Media Citations: Spectrum of Major U.S. Think Tanks
Think Tank Ideology
| Media Citations 1995
| Media Citations 1996
| Media Citations 1997
| U.S. Conservative or right-leaning
| 7792 (51 %)
| 7706 (54 %)
| 7733 (53 %)
| U.S. Centrist
| 6361 (42 %)
| 4392 (30 %)
| 4623 (32 %)
| U.S. Progressive or left-leaning
| 1152 (7 %)
| 2177 (15 %)
| 2267 (16 %)
| Total
| 15305
| 14212
| 14623
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Seagram Company Ltd.
Seagram is the largest producer and marketer of distilled spirits in the world. It is headquartered in Montreal, Que. The company began when Distillers Corp., Ltd., a Montreal distillery owned by Samuel Bronfman, acquired Joseph E. Seagram & Sons in 1928. Under the leadership of the founder's son, Edgar M. Bronfman, who became head of the company in 1971, the firm diversified during the 1950s and '60s from its original base of blended whiskies into the production and marketing of scotch, bourbon, rum, vodka, gin, and many different wines. It also expanded into the European, Latin American, East Asian, and African markets with its products. The company adopted its present name in 1975. It produces more than 400 different brands of distilled spirits and wines. Edgar M. Bronfman, Jr., took over as head of the company in 1989. Seagram in 1995 purchased MCA Inc., a media and entertainment firm, from the Matsushita Electric Industrial Company.
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