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 WORLD-INFOSTRUCTURE > FACT AND OPINION CONSTRUCTION(THINK TANKS) > MEDIA RELATIONS
  Media Relations


Media have always been an important element in the cycle of shaping public opinion. They decide which topics are on the agenda or not and who is given broadcasting time or publishing space. By featuring certain points of view and neglecting others media have the ability to influence public opinion and thus also political decision-making to a significant extent.

Therefore, besides educational and publishing programs, media are an essential element in the dissemination strategy of think tanks. To spread their respective ideology they provide print media with masses of op-ed's and their top staff regularly appears on television and radio shows as political advisers or policy experts.

Table: Media Citations: Spectrum of Major U.S. Think Tanks


Think Tank Ideology

Media Citations 1995

Media Citations 1996

Media Citations 1997

U.S. Conservative or right-leaning

7792 (51 %)

7706 (54 %)

7733 (53 %)

U.S. Centrist

6361 (42 %)

4392 (30 %)

4623 (32 %)

U.S. Progressive or left-leaning

1152 (7 %)

2177 (15 %)

2267 (16 %)

Total

15305

14212

14623






browse Report:
Fact and opinion construction(think tanks)
    Think Tanks
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-3   Table: Publishing Programs of Think Tanks
-2   Educational Programs
-1   The Institute of Economic Affairs
0   Media Relations
+1   Table: Media References to Major U.S. Think Tanks
+2   Media-Appearance of Think Tanks
+3   Conservative Think Tanks and the Media
     ...
Advertising, Public Relations and Think Tanks
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