To disseminate their respective ideologies think tanks produce vast amounts of publications, including research reports, newsletters, magazines and books. Although the quality of their "research findings" sometimes is of questionably scientific value their "experts" are regularly quoted in the print-media and also appear on television and radio.
Nevertheless, in most cases, when representatives of think tanks are used as experts on a topic, they are introduced as independent scholars, hiding the fact, that they are related to certain ideologies. "When a think tank representative is used as an expert on a topic, often that person's media-framed credibility may be measured by the ideological label attached to them. By failing to politically identify representatives of think tanks, or identify the financial base of think tanks, major media deprive their audiences of an important context for evaluating the opinions offered, implying that think tank "experts" are neutral sources without any ideological predispositions." (Michael Dolny)
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Media have always been an important element in the cycle of shaping public opinion. They decide which topics are on the agenda or not and who is given broadcasting time or publishing space. By featuring certain points of view and neglecting others media have the ability to influence public opinion and thus also political decision-making to a significant extent.
Therefore, besides educational and publishing programs, media are an essential element in the dissemination strategy of think tanks. To spread their respective ideology they provide print media with masses of op-ed's and their top staff regularly appears on television and radio shows as political advisers or policy experts.
Table: Media Citations: Spectrum of Major U.S. Think Tanks
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