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WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY

Advertising Advertising and the Media System The Advertising Industry Advertising and the Content Industry - The Coca-Cola Case Internet Advertising Advertisers and Marketers Perspective Internet Content Providers Perspective On-line Advertising Revenues Actual Findings on Internet Advertising On-line Advertising and the Internet Content Industry Missing Labeling of Online Ads "Stealth Sites" Sponsorship Models Product Placement Individualized Audience Targeting "Attention Brokerage" Links Public Relations PR Firms and their Mission Public Relations and Propaganda Hill & Knowlton Public Relations Clients Public Relations and the Advertising Industry Cultural Opposition RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  WTO An international organization designed to supervise and liberalize world trade. The WTO (World Trade Organization) is the successor to the General Agreement on Tariffs and Trade (GATT), which was created in 1947 and liberalized the world's trade over the next five decades. The WTO came into being on Jan. 1, 1995, with 104 countries as its founding members. The WTO is charged with policing member countries' adherence to all prior GATT agreements, including those of the last major GATT trade conference, the Uruguay Round (1986-94), at whose conclusion GATT had formally gone out of existence. The WTO is also responsible for negotiating and implementing new trade agreements. The WTO is governed by a Ministerial Conference, which meets every two years; a General Council, which implements the conference's policy decisions and is responsible for day-to-day administration; and a director-general, who is appointed by the Ministerial Conference. The WTO's headquarters are in Geneva, Switzerland.