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Public Relations Clients |
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Unlike in the United Kingdom, where members of the  PR Consultants Association are required to have an updated, published list of all clients, the U.S. Council of PR decided against a proposal for the disclosure of client lists. Therefore the worlds biggest PR agencies, which are mostly U.S. based, are still in the position to make a secret of their clients.
Although public relations activity is mostly associated with marketing and issues management for corporate firms, also PR for nations, politicians and NGOs is common. Among the first to pursue PR for nations was Edward L. Bernays, one of the founders of modern public relations. Besides his activity in the Creel-Committee, which was responsible for the American propaganda during World War I, he also worked as a PR consultant for Lithuania and India. With his engagement for United Fruit he was moreover actively involved in the Cold War - especially in the overthrow of the Guatemalan government of Guzman.
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Seagram Company Ltd.
Seagram is the largest producer and marketer of distilled spirits in the world. It is headquartered in Montreal, Que. The company began when Distillers Corp., Ltd., a Montreal distillery owned by Samuel Bronfman, acquired Joseph E. Seagram & Sons in 1928. Under the leadership of the founder's son, Edgar M. Bronfman, who became head of the company in 1971, the firm diversified during the 1950s and '60s from its original base of blended whiskies into the production and marketing of scotch, bourbon, rum, vodka, gin, and many different wines. It also expanded into the European, Latin American, East Asian, and African markets with its products. The company adopted its present name in 1975. It produces more than 400 different brands of distilled spirits and wines. Edgar M. Bronfman, Jr., took over as head of the company in 1989. Seagram in 1995 purchased MCA Inc., a media and entertainment firm, from the Matsushita Electric Industrial Company.
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