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Public Relations |
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Often public relations are described as the effort to influence the public or relevant parts of it by representing self-interests to reach certain goals. This view of PR is most commonly found, when acting within the economic sphere. On the other hand organizations like the  PRSA (Public Relations Society of America) as well as several PR theorists and practitioners see themselves as social engineers, responsible for societal harmony. "Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among institutions. It serves to bring public and public policies into harmony...", the PRSA announced in one of their official statements on public relations.
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Neighboring rights
Copyright laws generally provide for three kinds of neighboring rights: 1) the rights of performing artists in their performances, 2) the rights of producers of phonograms in their phonograms, and 3) the rights of broadcasting organizations in their radio and television programs. Neighboring rights attempt to protect those who assist intellectual creators to communicate their message and to disseminate their works to the public at large.
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