| |
Public Relations |
 |
Often public relations are described as the effort to influence the public or relevant parts of it by representing self-interests to reach certain goals. This view of PR is most commonly found, when acting within the economic sphere. On the other hand organizations like the  PRSA (Public Relations Society of America) as well as several PR theorists and practitioners see themselves as social engineers, responsible for societal harmony. "Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among institutions. It serves to bring public and public policies into harmony...", the PRSA announced in one of their official statements on public relations.
|
|
Jürgen Habermas
Jürgen Habermas (b. 1929) is the leading scholar of the second generation of the Frankfurt School, a group of philosophers, cultural critics and social scientists associated with the Institute for Social Research, founded in Frankfurt in 1929. The Frankfurt School is best known for its program of developing a "critical theory of society". Habermas was a student of Adorno, becoming his assistant in 1956. He first taught philosophy at Heidelberg before becoming a professor of philosophy and sociology at the University of Frankfurt. In 1972, he moved to the Max-Planck Institute in Starnberg, but in the mid-1980s, he returned to his post at Frankfurt.
|
|
|
