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WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > ON-LINE ADVERTISING REVENUES

On-line Advertising Revenues Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market. Table: Spending on On-Line Advertising by Category (first quarter 1999) Category Percent Consumer-related 27 % Financial services 21 % Computing 20 % Retail/mail order 13 % New media 8 % Table: Types of On-Line Advertising (first quarter 1999) Type of Advertising Percent Banners 58 % Sponsorships 29 % Interstitials 6 % E-mail 1 % Others 6 % Source: Internet Advertising Bureau (IAB). browse Report: Advertising Industry     Advertising  ... -3   Internet Advertising -2   Advertisers and Marketers Perspective -1   Internet Content Providers Perspective 0   On-line Advertising Revenues +1   Actual Findings on Internet Advertising +2   On-line Advertising and the Internet Content Industry +3   Missing Labeling of Online Ads      ... RTMark and Adbusters at the WTO Conference in Seattle  INDEX CARD     RESEARCH MATRIX  ARPAnet ARPAnet was the small network of individual computers connected by leased lines that marked the beginning of today's global data networks. Being an experimental network mainly serving the purpose to test the feasibility of wide area networks, the possibility of remote computing, it was created for resource sharing between research institutions, not for messaging services like E-mail. Although research was sponsored by US military, ARPAnet was not designed for directly martial use but to support military-related research. In 1969 ARPANET went online and links the first two computers, one of them located at the University of California, Los Angeles, the other at the Stanford Research Institute. But ARPAnet has not become widely accepted before it was demonstrated in action to a public of computer experts at the First International Conference on Computers and Communication in Washington, D. C. in 1972. Before it was decommissioned in 1990, NSFnet, a network of scientific and academic computers funded by the National Science Foundation, and a separate new military network went online in 1986. In 1988 the first private Internet service providers offered a general public access to NSFnet. Beginning in 1995, after having become the backbone of the Internet in the USA, NSFnet was turned over to a consortium of commercial backbone providers. This and the launch of the World Wide Web added to the success of the global data network we call the Net. In the USA commercial users already outnumbered military and academic users in 1994. Despite the rapid growth of the Net, most computers linked to it are still located in the United States.