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 WORLD-INFOSTRUCTURE > ADVERTISING INDUSTRY > ON-LINE ADVERTISING REVENUES
  On-line Advertising Revenues


Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market.

Table: Spending on On-Line Advertising by Category

(first quarter 1999)

Category

Percent

Consumer-related

27 %

Financial services

21 %

Computing

20 %

Retail/mail order

13 %

New media

8 %



Table: Types of On-Line Advertising

(first quarter 1999)

Type of Advertising

Percent

Banners

58 %

Sponsorships

29 %

Interstitials

6 %

E-mail

1 %

Others

6 %



Source: Internet Advertising Bureau (IAB).




browse Report:
Advertising Industry
    Advertising
 ...
-3   Internet Advertising
-2   Advertisers and Marketers Perspective
-1   Internet Content Providers Perspective
0   On-line Advertising Revenues
+1   Actual Findings on Internet Advertising
+2   On-line Advertising and the Internet Content Industry
+3   Missing Labeling of Online Ads
     ...
RTMark and Adbusters at the WTO Conference in Seattle
 RESEARCH MATRIX