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On-line Advertising Revenues |
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Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market.
Table: Spending on On-Line Advertising by Category
(first quarter 1999)
Category
| Percent
| Consumer-related
| 27 %
| Financial services
| 21 %
| Computing
| 20 %
| Retail/mail order
| 13 %
| New media
| 8 %
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Table: Types of On-Line Advertising
(first quarter 1999)
Type of Advertising
| Percent
| Banners
| 58 %
| Sponsorships
| 29 %
| Interstitials
| 6 %
| E-mail
| 1 %
| Others
| 6 %
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Source: Internet Advertising Bureau (IAB).
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1996 WIPO Copyright Treaty (WCT)
The
1996  WIPO
Copyright Treaty, which focused on taking steps to protect copyright
"in the digital age" among other provisions 1) makes clear
that computer programs are protected as literary works, 2) the
contracting parties must protect databases that constitute
intellectual creations, 3) affords authors with the new right of
making their works "available to the public", 4) gives
authors the exclusive right to authorize "any communication to
the public of their works, by wire or wireless means ... in such a
way that members of the public may access these works from a place
and at a time individually chosen by them." and 5) requires the
contracting states to protect anti-copying technology and copyright
management information that is embedded in any work covered by the
treaty. The WCT is available on:  http://www.wipo.int/documents/en/diplconf/distrib/94dc.htm
 http://www.wipo.int/documents/en/diplconf/dis...
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