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RTMark |
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RTMark is a group of culture jammers applying a brokerage-system that benefits from "limited liability" like any other corporation. Using this principle, RTMark supports the sabotage (informative alternation) of corporate products, from dolls and children's learning tools to electronic action games, by channeling funds from investors to workers. RTMark searches for solutions that go beyond public relations and defines its "bottom line" in improving culture. It seeks cultural and not financial profit.
Strategies and Policies
RTMark is engaged in a whole lot of projects, which are designed to lead to a positive social change. Projects with roughly similar intent, risk, or likelihood of accomplishment are grouped into "fund families", like for example "The Frontier Fund". This fund is dedicated to challenge naive, utopic visions of the "global village", focusing on the implications of allowing corporations and other multinational interests to operate free of social context.
RTMark pursues its projects through donations by individuals, which can invest in a certain fund, whereby an exact specification of how the donated money should be used can be made. RTMark has repeatedly gained attention through its projects, especially with its spoof websites, like the ones of Rudy Giuliani and the WTO, or its campaign against eToys, which prevents the Internet art group etoy from using the domain etoy.com.
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Expert system
Expert systems are advanced computer programs that mimic the knowledge and reasoning capabilities of an expert in a particular discipline. Their creators strive to clone the expertise of one or several human specialists to develop a tool that can be used by the layman to solve difficult or ambiguous problems. Expert systems differ from conventional computer programs as they combine facts with rules that state relations between the facts to achieve a crude form of reasoning analogous to  artificial intelligence. The three main elements of expert systems are: (1) an interface which allows interaction between the system and the user, (2) a database (also called the knowledge base) which consists of axioms and rules, and (3) the inference engine, a computer program that executes the inference-making process. The disadvantage of rule-based expert systems is that they cannot handle unanticipated events, as every condition that may be encountered must be described by a rule. They also remain limited to narrow problem domains such as troubleshooting malfunctioning equipment or medical image interpretation, but still have the advantage of being much lower in costs compared with paying an expert or a team of specialists.
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