Individualized Audience Targeting New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like Amazon.Com have already started to exploit individualized audience targeting for their purposes.

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Server A server is program, not a computer, as it sometimes said, dedicated to store files, manage printers and network traffic, or process database queries. Web sites, the nodes of the World Wide Web (WWW), e.g., are stored on servers.

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