Basics: Introduction

Copyright law is a branch of intellectual property law and deals with the rights of intellectual creators in their works. The scope of copyright protection as laid down in Article 2 of the 1996 WIPO Copyright Treaty "... extends to expressions and not to ideas, procedures, methods of operation or mathematical concepts as such." Copyright law protects the creativity concerning the choice and arrangement of words, colors, musical notes etc. It grants the creators of certain specified works exclusive rights relating to the "copying" and use of their original creation.


TEXTBLOCK 1/2 // URL: http://world-information.org/wio/infostructure/100437611725/100438659520
 
Individualized Audience Targeting

New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like Amazon.Com have already started to exploit individualized audience targeting for their purposes.

TEXTBLOCK 2/2 // URL: http://world-information.org/wio/infostructure/100437611652/100438658450
 
Colouring

In November 1997, after the assassination of (above all Swiss) tourists in Egypt, the Swiss newspaper Blick showed a picture of the place where the attack had happened, with a tremendous pool of blood, to emphasize the cruelty of the Muslim terrorists. In other newspapers the same picture could be seen - with a pool of water, like in the original. Of course the manipulated coloured version of the Blick fit better into the mind of the shocked Swiss population. The question about death penalty arose quickly ....

INDEXCARD, 1/2
 
Louis Braille

b. Jan. 4, 1809, Coupvray, near Paris, France
d. Jan. 6, 1852, Paris, France

Educator who developed a system of printing and writing that is extensively used by the blind and that was named for him. Himself blind Braille became interested in a system of writing, exhibited at the school by Charles Barbier, in which a message coded in dots was embossed on cardboard. When he was 15, he worked out an adaptation, written with a simple instrument, that met the needs of the sightless. He later took this system, which consists of a six-dot code in various combinations, and adapted it to musical notation. He published treatises on his type system in 1829 and 1837.

INDEXCARD, 2/2