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Advertising and the Content Industry - The Coca-Cola Case |
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Attempts to dictate their rules to the media has become a common practice among marketers and the advertising industry. Similar as in the  Chrysler case, where the company demanded that magazines give advance notice about controversial articles, recent attempts to put pressure on content providers have been pursued by the Coca-Cola Company.
According to a memo published by the New York Post, Coca-Cola demands a free ad from any publication that publishes a Coke ad adjacent to stories on religion, politics, disease, sex, food, drugs, environmental issues, health, or stories that employ vulgar language. "Inappropriate editorial matter" will result in the publisher being liable for a "full make good," said the memo by Coke advertising agency McCann-Erickson. Asked about this practice, a Coke spokes person said the policy has long been in effect.
(Source: Odwyerpr.com: Coke Dictates nearby Editorial.  http://www.odwyerpr.com)
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First typewriter patent, 1713
In 1714 Henry Mill got granted a patent for his idea of an "artificial machine or method" for forgery-proof writing, but not before 1808 the first typewriter proven to have worked, was built by Pellegrino Turri for his visually impaired friend, the Countess Carolina Fantoni da Fivizzono. In 1873 commercial production of typewriters began.
For a brief history of typewriters see Richard Polt, The Classic Typewriter Page, http://xavier.xu.edu/~polt/typewriters.html
 http://xavier.xu.edu/~polt/typewriters.html
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