Individualized Audience Targeting New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like |
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1900 - 2000 A.D. 1904 First broadcast talk 1918 Invention of the short-wave radio 1929 Invention of television in Germany and Russia 1941 Invention of microwave transmission 1946 Long-distance coaxial cable systems and mobile telephone services are introduced in the USA. 1957 First data transmissions over regular phone circuits. At the beginning of the story of today's global data networks is the story of the development of In 1955 President Eisenhower announced the USA's intention to launch a satellite. But it in the end it was the Soviet Union, which launched the first satellite in 1957: Sputnik I. After Sputnik's launch it became evident that the Cold War was also a race for leadership in the application of state-of-the-art technology to defense. As the US Department of Defense encouraged the formation of high-tech companies, it laid the ground to Silicon Valley, the hot spot of the world's computer industry. The same year as the USA launched their first satellite - Explorer I - data was transmitted over regular phone circuits for the first time, thus laying the ground for today's global data networks. Today's satellites may record weather data, scan the planet with powerful cameras, offer global positioning and monitoring services, and relay high-speed data transmissions. Yet up to now, most satellites are designed for military purposes such as reconnaissance. 1969 ARPAnet was the small network of individual computers connected by leased lines that marked the beginning of today's global data networks. An experimental network it mainly served the purpose of testing the feasibility of In 1969 ARPANET went online and linked the first two computers, one located at the University of California, Los Angeles, the other at the Stanford Research Institute. Yet ARPAnet did not become widely accepted before it was demonstrated in action to a public of computer experts at the First International Conference on Computers and Communication in Washington, D. C. in 1972. Before it was decommissioned in 1990, In the USA it was already in 1994 that commercial users outnumbered military and academic users. Despite the rapid growth of the Net, most computers linked to it are still located in the United States. 1971 Invention of 1979 Introduction of 1992 Launch of the |
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Rudy Giuliani Born in 1944, Giuliani became famous in the mid Eighties, as a typical Eighties figure: a censor of corruption and greed. In the Seventies he had switched his registration from Democratic to Republican, and served a stint in the Reagan Justice Department. In 1983 he became U.S. Attorney for the southern District of New York, and his career took off. He was aggressive, headline grabbing, none too scrupulous about the finer points of civil liberties, and often effective. He used the RICO Act against organized crime, and pioneered the use of asset forfeiture in prosecuting drug dealers. He also moved against political corruption in New York City, toppling the Democratic leaders of the Bronx and Queens. |
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World Wide Web (WWW) Probably the most significant Internet service, the World Wide Web is not the essence of the Internet, but a subset of it. It is constituted by documents that are linked together in a way you can switch from one document to another by simply clicking on the link connecting these documents. This is made possible by the Hypertext Mark-up Language (HTML), the authoring language used in creating World Wide Web-based documents. These so-called hypertexts can combine text documents, graphics, videos, sounds, and Especially on the World Wide Web, documents are often retrieved by entering keywords into so-called search engines, sets of programs that fetch documents from as many Among other things that is the reason why the World Wide Web is not simply a very huge database, as is sometimes said, because it lacks consistency. There is virtually almost infinite storage capacity on the Internet, that is true, a capacity, which might become an almost everlasting too, a prospect, which is sometimes According to the Internet domain survey of the |
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