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Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market.
Table: Spending on On-Line Advertising by Category
(first quarter 1999)
|
Table: Types of On-Line Advertising
(first quarter 1999)
|
Source: Internet Advertising Bureau (IAB).
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Even with the best techniques it is impossible to invent a cryptographic system that is absolutely safe/unbreakable. To decipher a text means to go through many, sometimes nearly - but never really - endless attempts. For the computers of today it might take hundreds of years or even more to go through all possibilities of codes, but still, finally the code stays breakable. The much faster quantum computers will proof that one day.
Therefore the decision to elect a certain method of enciphering finally is a matter of trust.
For the average user of computers it is rather difficult to understand or even realize the dangers and/or the technological background of electronic transmission of data. For the majority thinking about one's own necessities for encryption first of all means to trust others, the specialists, to rely on the information they provide.
The websites explaining the problems behind (and also the articles and books concerning the topic) are written by experts of course as well, very often in their typical scientific language, merely understandable for laymen. The introductions and other superficial elements of those articles can be understood, whereas the real background appears as untouchable spheres of knowledge.
The fact that dangers are hard to see through and the need for security measures appears as something most people know from media reports, leads directly to the problem of an underdeveloped democracy in the field of cryptography. Obviously the connection between cryptography and democracy is rather invisible for many people. Those mentioned media reports often specialize in talking about the work computer hackers do (sometimes being presented as criminals, sometimes as heroes) and the danger to lose control over the money drawn away from one's bank account, if someone steals the credit card number or other important financial data. The term "security", surely connected to those issues, is a completely different one from the one that is connected to privacy.
It is especially the latter that touches the main elements of democracy.
for the question of security see:
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With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was
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The advertising industry is dominated by three huge advertising networks, which offer their services throughout the world. Gross income of the three leading agencies is twice as much, as the one of places four to ten.
Table: World's Top 10 Advertising Organizations 1999
(figures in millions of U.S. dollars)
|
Table: Top 10 Global Marketers 1998
(figures in millions of U.S. dollars)
|
On the other hand the three biggest advertisers only spend about US$ 2 millions less than places four to ten together. Whereas money spent on advertising in traditional media comes from very diverse categories, companies offering computer hard- and software, peripherals or Internet services mainly pay for on-line advertisements.
Table: Top 10 Internet Advertisers 1998
(figures in millions of U.S. dollars)
|
Source: Advertising Age
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With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with
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However, artificial beings need not be invisible or look like Arnold Schwarzenegger in "Terminator". "My dream would be to create an artificial man that does not look like a robot but like a beautiful, graceful human being. The artificial man should be beautiful".
While in Hindu mythology,
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1904
First broadcast talk
1918
Invention of the short-wave radio
1929
Invention of television in Germany and Russia
1941
Invention of microwave transmission
1946
Long-distance coaxial cable systems and mobile telephone services are introduced in the USA.
1957
First data transmissions over regular phone circuits.
At the beginning of the story of today's global data networks is the story of the development of
In 1955 President Eisenhower announced the USA's intention to launch a satellite. But it in the end it was the Soviet Union, which launched the first satellite in 1957: Sputnik I. After Sputnik's launch it became evident that the Cold War was also a race for leadership in the application of state-of-the-art technology to defense. As the US Department of Defense encouraged the formation of high-tech companies, it laid the ground to Silicon Valley, the hot spot of the world's computer industry.
The same year as the USA launched their first satellite - Explorer I - data was transmitted over regular phone circuits for the first time, thus laying the ground for today's global data networks.
Today's satellites may record weather data, scan the planet with powerful cameras, offer global positioning and monitoring services, and relay high-speed data transmissions. Yet up to now, most satellites are designed for military purposes such as reconnaissance.
1969
ARPAnet was the small network of individual computers connected by leased lines that marked the beginning of today's global data networks. An experimental network it mainly served the purpose of testing the feasibility of
In 1969 ARPANET went online and linked the first two computers, one located at the University of California, Los Angeles, the other at the Stanford Research Institute.
Yet ARPAnet did not become widely accepted before it was demonstrated in action to a public of computer experts at the First International Conference on Computers and Communication in Washington, D. C. in 1972.
Before it was decommissioned in 1990,
In the USA it was already in 1994 that commercial users outnumbered military and academic users.
Despite the rapid growth of the Net, most computers linked to it are still located in the United States.
1971
Invention of
1979
Introduction of
1992
Launch of the
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Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.
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Commercial media aim towards economies of scale and scope, with the goal to maximize profits. As advertising money usually is their primary source of revenue their content very often is attuned to meet the needs of advertisers and marketers. Information necessary for a citizen's participation in the public sphere usually only plays a minor role in their programming, as it does not comply with the demands of an economic system whose principal aim is the generation of profit. They also virtually always are structured in accord with and to help reinforce society's defining hierarchical social relationships, and are generally controlled by and controlling of other major social institutions, particularly corporations.
Independent content provider on the other hand mostly act on a non-profit basis and try to avoid dependence on corporate powers and the state. One of their main concerns is the critical observation of public interest issues. The central aim of independent content provider's activities usually is to bring aspects and standpoints neglected by the (commercial) mainstream media to the public and subvert society's defining hierarchical social relationships. Promoting public debate and an active civil society they engage in the organization of alert actions and information campaigns or create subversive art
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To be able to participate in community life and make political choices citizens heavily rely on information. They need to know what is going on and the options that they should weigh, debate and act upon. An essential element for a functioning public sphere therefore is information.
Whereas formerly communication mostly happened on a face-to-face basis in large and complex societies (mass) media have evolved as the principal source of information. They act as a transport medium for the information necessary for a citizen's participation in the public sphere. Ideally there should be a wide range of media, that represent the diverse opinions and viewpoints on issues of public interest existent in a society and which are independent of the state and society's dominant economic forces.
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In parallel to the deregulation of markets, there has been a trend towards large-scale mergers which ridicules dreams of increased competition.
Recent mega-mergers and acquisitions include
SBC Communications - Ameritech, $ 72,3 bn
Bell Atlantic - GTE, $ 71,3
AT&T - Media One, $ 63,1
AOL - Time Warner, $ 165 bn
MCI Worldcom - Spring, $ 129 bn
The total value of all major mergers since the beginnings of the 1990s has been 20 trillion Dollars, 2,5 times the size of the USA's GIP.
The AOL- Time Warner reflects a trend which can be observed everywhere: the convergence of the ICT and the content industries. This represents the ultimate advance in complete market domination, and a alarming threat to independent content.
"Is TIME going to write something negative about AOL? Will AOL be able to offer anything other than CNN sources? Is the Net becoming as silly and unbearable as television?"
(Detlev Borchers, journalist)
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"The multiple human needs and desires that demand privacy
among two or more people in the midst of social life must
inevitably lead to cryptology wherever men thrive
and wherever they write."
David Kahn, The Codebreakers
In the age of the vitreous man, whose data are not only collected by different institutions but kept under disclosure, out of reach, uncontrollable and unmanageable for the individual, privacy obtains new importance, receives a much higher value again.
The irony behind is that those who long for cryptography in order to preserve more privacy actually have to trust the same people who first created the methods to "produce" something like that vitreous man; of course not the same individual but persons of the same area of science. It is the reign of experts.
So far about self-determination.
for a rather aesthetic view on privacy and cryptography see:
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There is no society - in the past or in the present - free of censorship, the enforced restriction of speech. It is not restricted to authoritarian regimes. Democratic societies too aim at the control of the publication and distribution of information in order to prevent unwanted expressions. In every society some expressions, ideas or opinions are feared. Censored are books, magazines, films and videos, and computer games, e.g.
In defence of its monopoly of truth, the Catholic Church published a blacklist of books not allowed to be read: the Index librorum prohibitorum. As indicated by the fact that every declaration of human rights - including the United Nations' Declaration of Human Rights and the
To a high degree the Protestant Reformation was made possible by the invention of the printing press. Now those who were capable of writing and reading no longer needed to rely on the priests to know what is written in the Bible. They could compare the Bible with the sermons of the priests. This may be one of the reasons why especially in countries with a strong Protestant or otherwise anti-catholic tradition (with the exception of Germany), free speech is held in such high esteem.
There seems to be no alternative: free speech without restriction or censorship. But censorship is not the only kind of restriction of speech. Speech codes as politically correct speech are restrictions, sometimes similar to censorship; copyright, accessibility and affordability of means of communication are other ones. Because of such restrictions different to censorship, we cannot think coherently about free speech independently of issues about social justice. Many campaigns for free speech, the right of free expression are backed by the concept of free speech as unconstrained speech. That is perfectly well understood under the auspices of regimes prominently, which try to silence their critics and restrict access to their publications. But the concept of free speech should not solely focus on such constrains. Thinking of free speech as unconstrained speech, we tend to forget to take into account - to campaign against - these other restrictions. Additionally, free expression understood in that way offers no clue how to practice this freedom of expression and what free speech is good for.
In liberal democratic societies censorship is not justified by recurring to absolute truth. Its necessity is argued by referring to personal integrity. Some kind of expression might do harm to individuals, especially to children, by traumatize them or by disintegrating personal morality. Some published information, such as the names of rape victims, might infringe some people's right on privacy or some, as others say, such as pornographic images or literature, e.g., infringes some people's right on equality (how?).
For more information on the history of censorship see
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The World Wide Web is constituted by documents linked with other documents, thus allowing access to referred documents. Censorship affects hyperlinks as well. Say, you publish an essay on racist propaganda on the Net and make link references to neo-nazi web sites. It goes without saying that you do not endorse neo-nazi pamphlets. By linking to these web sites you want your readers to get an idea of what you are writing about. Linking does not necessarily mean approving. Is this not evident?
According to Swiss and German prosecuting attorneys you may have committed a crime without having illegal intentions. From his web site Thomas Stricker, director of the Institute of Computer Systems at the ETH Zurich, has linked to an anti-racist web site with links to racist content in order to draw the attention to the difficulties legal regulation of the Net has to face. Neglecting his intentions, Swiss authorities instituted a criminal action against Stricker.
Another case, reported by the Global Internet Liberty Campaign, proves that not just links to racist resources or to resources with links to such resources are under prosecution. The Motion Picture Association of America sued to prevent Internet users from linking to websites that have DeCSS, a program helping Linux users play DVDs on their computers. The trial is scheduled for December.
References:
Global Internet Liberty Campaign, Hollywood wants end to links, in: GILC Alert 4,4, April 24, 2000, http://www.gilc.org/alert/alert44.html
Wolfgang Näser, Allgemeines zum Thema "Homepage",
Florian Rötzer, Ab wann ist ein externer Link auf strafrechtlich relevante Inhalte selbst strafbar?, in:
Florian Rötzer, Strafverfahren gegen ETH-Professor wegen Links zu rassistischen Websites, in:
Florian Rötzer, Ab wievielen Zwischenschritten ist ein Link auf eine rechtswidrige Website strafbar, in:
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Many years ago, the German philosopher
The "third industrial revolution" is characterized by men becoming the "raw material" of their own industries. Product and producer, production and consumption, technology and nature are no longer meaningful pairs of opposites. The third is also the last revolution, as it is difficult to think of further revolutions when the distinction between subject and object becomes blurred. The world is becoming a Bestand and the human body and mind are no protected zones. They are something like the last safety zone of human being which is now itself becoming a basis for technological innovation. When the subject is weakened by its technical environment, the use of technical crooks for body and mind becomes an obvious "solution", even if the technically strengthened subject is strengthened at the cost of no longer being a "subject" in the traditional, metaphysical sense. Biological processes are dissected and subjected to technical control. This technical control is technical in two senses: it is not only control through technology but by ttechnology itsself, since it is not carried out by unaided human minds, but increasingly by intelligent machines.
The point where this Andersian third industrial revolution reaches an unprecedented logic seems to lie within the realm of genetic engeneering. This example shows that the dissection of humanness - the decoding of genetic information - is tantamount to commodification. The purpose of the commercial genetic research projects is the use of genetic information as a resource for the development of new products, e.g. in pharmaceutics. Genetic products carry the promise of offering a solution to so-far uncurable diseases such as cancer, Alzeheimer, heart disorders, schizophrenia, and others, but they also open up the possibility of "breaking the chains of evolution", of actively manipulating the genetic structure of human beings and of "designing" healthy, long-living, beautiful, hard-working etc. beings. Here, the homo creator and the homo materia finally become indistinguishable and we are being to merge with our products in such a way that it "we" loses the remains of its meaning.
Since 1990 research on human genetics is organised in the
But exactly this patentising is of paramount importance in the emerging "post-industrial" society where knowledge becomes the most important resource. A patent is nothing else than a property title to a piece of "know-how", and an necessary consequence commodification. When life no longer simply a natural creation but a product, it, too, will be patented and becomes a commodity.
Against the idea of the human genome as a public good, or an "open source", there is a growing competion on the part of private industry. Companies such as
But the commodification of life is not limited ot the human species. Genetically altered animals and plants are also suffering the same fate, and in most industrialised nations it is now possible to patent genetically engeneered species and crops. The promises of the "Green Revolution" of the 1960s are now repeated in the genetic revolution. Genetic engeneering, so it is argued, will be able to breed animals and plants which resist disease and yield more "food" and will therfore help to tackle problems of undernutrition and starvation. Companies such as
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Media as today's main information sources unarguably have the power to influence political agenda-setting and public opinion. They decide which topics and issues are covered and how they are reported. Still, in many cases those decisions are not primarily determined by journalistic criteria, but affected by external factors. The importance of shareholders forces media to generate more profit every quarter, which can chiefly be raised by enlarging audiences and hence attracting more advertising money. Therefore the focus of media's programming in many cases shifts towards audience alluring content like entertainment, talk-shows, music and sports.
Further pressure regarding the selection of content occurs from advertisers and marketers, who often implicitly or explicitly suggest to refrain from programming which could show them or their products and services (e.g. tobacco) in an unfavorable light. Interlocking directorships and outright ownerships can moreover be responsible for a selective coverage. Financial connections with defense, banking, insurance, gas, oil, and nuclear power, repeatedly lead (commercial) media to the withholding of information, which could offend their corporate partners. In totalitarian regimes also pressure from political elites may be a reason for the suppression or alteration of certain facts.
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During the cold war the U.S. tried to ensure that it would stay ahead of the Soviet Union in technological advancements. Therefore in 1963 the
In the 1960s and 1970s a multitude of AI programs were developed, most notably SHRDLU. Headed by Marvin Minsky the MIT's research team showed, that when confined to a small subject matter, computer programs could solve spatial and logic problems. Other progresses in the field of AI at the time were: the proposal of new theories about
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One of the most critical trends in the western culture what might be called the "fusion of flesh and machine". Increasingly, technological artifacts such as computers, rather than being used as tools by people, are functioning as parts of the human organism. On the other hand, human functionalities such as intelligence, emotion, adaptability or reproductivity are integrated into technological artifacts: the days when computers where only able to count apples and pears and their intelligence was not even matching an insect's are rapidly becoming history. Today, the boundaries between organisms and technology are losing their significance.
As new technologies are no longer mere instruments, or "extensions" of the organism, they acquire the capability of modifying the human organism - body and mind - from within according to certain pre-established principles. The history of the evolution of the human species is hastily being re-written as artificial beings begin to mock the categories of evolution and seem to work their way towards historical subjectivity. The German philosopher Günther Anders has extensively reflected on the changes of the human condition provoked by the development of modern technology speaks of an "antiquatedness of history" at a time when technology itself becomes a historical subject and men are becoming co-historical.
However, the softening of the biological definition of the human race is a theme which has accompanied western thinking ever since its origins. Beings half man-half animal crowd the tales of classical mythology and transcend the boundary between the human from below, while divine creatures, temporarily occupying humanoid bodies, relativise humanness form "above". What exactly "being human" meant and who "human beings" could be "defined" is a question with a long history. "Der Mensch ist das nicht festgestellte Thier" as Nietzsche commented.
Just as the boundaries between human and non-human are being crossed by technological development, so also the boundaries between the classical episteme are becoming permeable. Psychology is occupying itself with the emotions of machines, while physics and cybernetics is applied to the human mind and body. The "nicht festgestellte "character of humanness has meant that imagination has become just as relevant a factor in understanding humanness as science. Science fiction as a literary genre is no longer merely a depository of phantasies about a technisised world our of control. As the human monopoly on history seems to dissolve, the baroque narratives of science fiction have also become a resource for understanding history.
However, it is evident that the potentials of the new technologies gives rise not only to wild hopes and dreams and to bizarre stories; they also harbour some real ambiguities of a political and ethical nature. Not only does the merging of previously distinct realities - the human and the non-human worlds - unhinge theories and institutions based upon a clear distinction and separation of the two, it also is placing political practice on a different footing. Will artificial life have rights? Will artificial entities have political power? How will social relationships change?
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According to social critic and philosopher
The system of the public sphere is extremely complex, consisting of spatial and communicational publics of different sizes, which can overlap, exclude and cover, but also mutually influence each other. Public sphere is not something that just happens, but also produced through social norms and rules, and channeled via the construction of spaces and the media. In the ideal situation the public sphere is transparent and accessible for all citizens, issues and opinions. For democratic societies the public sphere constitutes an extremely important element within the process of public opinion formation.
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One of the most crucial issues in on-line advertising is the blurring of the line between editorial content and ads. Unlike on TV and in the print media, where guidelines on the labeling of advertisements, which shall enable the customer to distinguish between editorial and ads, exist, similar conventions have not yet evolved for Internet content. Labeling of online advertisement up to now has remained the rare exception, with only few sites (e.g.
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IGC's vision is to actively promote change toward a healthy society, which is founded on the principals of social justice, broadly shared economic opportunity, a robust democratic process, and sustainable environmental practices. IGC believes that healthy societies rely fundamentally on respect for individual rights, the vitality of communities and diversity. IGC's aim is to advance the work of progressive organizations and individuals for peace justice economic opportunity, human rights, democracy and environmental sustainability through strategic use of online technologies.
History
In 1987 the Institute for Global Communications was officially formed to manage PeaceNet and the newly acquired EcoNet, which was the world's first computer network dedicated to environmental preservation and sustainability. In 1988 IGC began to collaborate with like-minded organizations outside the states and in partnership with six international organizations, IGC co-founded the Association of Progressive Communications (APC).
ConflictNet, incorporated by IGC in 1989, to provide information and communications for people by promoting the constructive resolution of conflicts is now enfolded in the PeaceNet network. LaborNet, a full network of IGC from 1992 through August 1999, serves the labor community by working for the human rights and economic justice of workers. WomensNet, launched in 1995 is an online community of individuals and organizations who use computer technology to advance the interests of women worldwide. Also the Anti-racism.Net forms part of IGC network family.
Strategies and Policies
IGC's aim is to offer progressive individuals and groups a place on the Internet to learn, meet and organize. IGC focuses on content, information sharing and collaborative tools and provides Internet access services, e-mail discussions and newsletters. The Institute for Global Communications aims at bringing Internet tools and online services to organizations and activists working on peace, economic and social justice, human rights, environmental protection, labor issues and conflict resolution. IGC also provides alternative news and political analysis as well as information about other progressive organizations.
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1455
Gutenberg's printing press was an innovative aggregation of inventions known for centuries before Gutenberg: the olive oil press, oil-based ink, block-print technology, and movable types allowed the mass production of the movable type used to reproduce a page of text and enormously increased the production rate. During the Middle Ages it took monks at least a year to make a handwritten copy of a book. Gutenberg could print about 300 sheets per day. Because parchment was too costly for mass production - for the production of one copy of a medieval book often a whole flock of sheep was used - it was substituted by cheap paper made from recycled clothing of the massive number of deads caused by the Great Plague.
Within forty-five years, in 1500, ten million copies were available for a few hundred thousand literate people. Because individuals could examine a range of opinions now, the printed Bible - especially after having been translated into German by Martin Luther - and increasing literacy added to the subversion of clerical authorities. The interest in books grew with the rise of vernacular, non-Latin literary texts, beginning with Dante's Divine Comedy, the first literary text written in Italian.
Among others the improvement of the distribution and production of books as well as increased literacy made the development of print mass media possible.
Michael Giesecke (Sinnenwandel Sprachwandel Kulturwandel. Studien zur Vorgeschichte der Informationsgesellschaft, Frankfurt am Main: Suhrkamp, 1992) has shown that due to a division of labor among authors, printers and typesetters Gutenberg's invention increasingly led to a standardization of - written and unwritten - language in form of orthography, grammar and signs. To communicate one's ideas became linked to the use of a code, and reading became a kind of rite of passage, an important step towards independency in a human's life.
With the growing linkage of knowledge to reading and learning, the history of knowledge becomes the history of reading, of reading dependent on chance and circumstance.
For further details see:
Martin Warnke, Text und Technik,
Bruce Jones, Manuscripts, Books, and Maps: The Printing Press and a Changing World,
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The convergence of biology and technology is not an entirely new phenomenon but and has its origin in the concept of modern technology itself. This concept understands technology as something bigger, stronger, and more reliable than ourselves. But, unlike human beings, technologies are always tied to specific men-defined purposes. In so far as men define purposes and build the technology to achieve those purposes, technology is smaller than ourselves. The understanding of technology as a man-controlled tool has been called the instrumental and anthropological understanding of technology.
However, this understanding is becoming insufficient when technologies become fast and interdependent, i.e. when fast technologies form systems and global networks. Powerful modern technologies, especially in the field of informatics, have long ceased to be mere instruments and have created constraints for human action which act to predetermine activity and predefine purposes.
As a consequence, the metaphysical distinction between subject and object has become blurred. In the 1950s Heidegger already speaks of modern technology not as the negation but as the culmination of metaphysical thought which provokes men to "overcome" metaphysics. The weakening of metaphysical determinations which occurs in the project of modern technology has also meant that it become impossible to clearly define what being human is, and to determine the line that separates non-human from human being. These changes are not progressing at a controllable rate, but they are undergoing constant acceleration. The very efficiency and power of calculation of modern technologies means that acceleration itself is being accelerated. Every new technological development produces new shortcuts in socio-technical systems and in communication.
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In 1997 NASA's Cassini mission to Saturn and its moons led to heated controversies, because it was fueled by plutonium, a substance that could cause serious environmental and health problems if it were released into the atmosphere.
Still no major U.S. news outlet in broadcasting or print reported in depth on the risks of the Cassini mission. Westinghouse-owned media like CBS and NBC (also partly owned by General Electric) for example had only reported that children were invited to sign a plaque inside Cassini. Not surprisingly Westinghouse and General Electric are two of the largest corporations with defense contracts and nuclear interests.
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According to a still widely held conviction, the global data networks constitute the long desired arena for uncensorable expression. This much is true: Because of the Net it has become increasingly difficult to sustain cultural and legal standards. Geographical proximity and territorial boundaries prove to be less relevant, when it does not affect a document's availability if it is stored on your desktop or on a host some thousand kilometers away. There is no international agreement on non-prohibited contents, so human rights organizations and nazi groups alike can bypass restrictions. No single authority or organization can impose its rules and standards on all others. This is why the Net is public space, a political arena where free expression is possible.
This freedom is conditioned by the design of the Net. But the Net's design is not a given, as
When the World Wide Web was introduced, soon small independent media and human rights organizations began to use this platform for drawing worldwide attention to their publications and causes. It seemed to be the dawning of a new era with authoritarian regimes and multinational media corporations on the looser side. But now the Net's design is changing according to their needs.
"In every context that it can, the entertaining industry is trying to force the Internet into its own business model: the perfect control of content. From music (fighting MP3) and film (fighting the portability of DVD) to television, the industry is resisting the Net's original design. It was about the free flow of content; Hollywood wants perfect control instead" (Lawrence Lessig,
In the United States, Hollywood and
For small independent media it will become very hard to be heard, especially for those offering streaming video and music. Increasingly faster data transmissions just apply to download capacities; upload capacities are much - on the average about eight times - lower than download capacities. As an AT&T executive said in response to criticism: "We haven't built a 56 billion dollar cable network to have the blood sucked from our veins" (
Consumers, not producers are preferred.
For corporations what remains to be done to control the Net is mainly to cope with the fact that because of the Net it has become increasingly difficult to sustain cultural and legal standards. On Nov 11, 1995 the German prosecuting attorney's office searched Compuserve Germany, the branch of an international Internet service provider, because the company was suspected of having offered access to child pornography. Consequently Compuserve blocked access to more than 200
Also in 1995, as an attack on US Vice-President Al Gore's intention to supply all public schools with Internet access, Republican Senator Charles Grassley warned of the lurking dangers for children on the Net. By referring to a Time magazine cover story by Philip Elmer-Dewitt from July 3 on pornography on the Net, he pointed out that 83,5% of all images online are pornographic. But Elmer-Dewitt was wrong. Obviously unaware of the difference between
Almost inevitably anxieties accompany the introduction of new technologies. In the 19th century it was said that traveling by train is bad for health. The debate produced by Time magazine's cover story and Senator Grassley's attack caused the impression that the Net has multiplied possible dangers for children. The global communication networks seem to be a inexhaustible source of mushrooming child pornography. Later would-be bomb recipes found on the Net added to already prevailing anxieties. As even in industrialized countries most people still have little or no first-hand experience with the Net, anxieties about child pornography or terrorist attacks can be stirred up and employed easily.
A similar and related debate is going on about the glorification of violence and erotic depictions in media. Pointing to a "toxic popular culture" shaped by media that "distort children's view of reality and even undermine their character growth", US right-wing social welfare organizations and think tanks call for strong media censorship. (See An Appeal to Hollywood,
The intentions for stimulating a debate on child pornography on the Net were manifold: Inter alia, it served the Republican Party to attack Democrat Al Gore's initiative to supply all public schools with Internet access; additionally, the big media corporations realized that because of the Net they might have to face new competitors and rushed to press for content regulation. Taking all these intentions together, we can say that this still ongoing debate constitutes the first and most well known attempt to impose content regulation on the Net. Consequently, at least in Western countries, governments and media corporations refer to child pornography for justifying legal requirement and the implementation of technologies for the surveillance and monitoring of individuals, the filtering, rating and blocking of content, and the prohibition of anonymous publishing on the Net.
In the name of "cleaning" the Net of child pornography, our basic rights are restricted. It is the insistence on unrestricted basic rights that needs to be justified, as it may seem.
Underlying the campaign to control the Net are several assumptions. Inter alia: The Net lacks control and needs to be made safe and secure; we may be exposed inadvertently to pornographic content; this content is harmful to children. Remarkably, racism seems to be not an issue.
The Net, especially the World Wide Web, is not like television (although it is to be feared this is what it might become like within the next years). Say, little Mary types "Barbie" in a search engine. Click
In reaction to these anxieties, but in absence of data how children use the Internet, the US government released the Communications Decency Act (CDA) in 1996. In consequence the
So, after the failing of the CDA the US government has shifted its responsibility to the industry by inviting corporations to taking on governmental tasks. Bearing in the mind the CompuServe case and its possible consequences, the industry welcomed this decision and was quick to call this newly assumed responsibility "self-regulation". Strictly speaking, "self-regulation" as meant by the industry does not amount to the regulation of the behaviour of corporations by themselves. On the opposite, "self-regulation" is to be understood as the regulation of users' behaviour by the rating, filtering and blocking of Internet content considered being inappropriate. The Internet industry tries to show that technical solutions are more favourable than legislation und wants to be sure, not being held responsible and liable for illegal, offensive or harmful content. A new CompuServe case and a new Communications Decency Act shall be averted.
In the Memorandum
In fact, the "self-regulation" of the Internet industry is privatized censorship performed by corporations and right-wing NGOs. Censorship has become a business. "Crucially, the lifting of restrictions on market competition hasn't advanced the cause of freedom of expression at all. On the contrary, the privatisation of cyberspace seems to be taking place alongside the introduction of heavy censorship." (
While trying to convince us that its technical solutions are appropriate alternatives to government regulation, the Internet industry cannot dispense of governmental backing to enforce the proposed measures. This adds to and enforces the censorship measures already undertaken by governments. We are encouraged to use today's information and communication technologies, while the flow of information is restricted.
According to a report by Reporters Sans Frontières, quoted by Leonard R. Sussman in his essay
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"Freedom of anonymous speech is an essential component of free speech."
Ian Goldberg/David Wagner,
Someone wants to hide one's identity, to remain anonymous, if s/he fears to be holding accountable for something, say, a publication, that is considered to be prohibited. Anonymous publishing has a long tradition in European history. Writers of erotic literature or pamphlets, e. g., preferred to use pseudonyms or publish anonymously. During the Enlightenment books as d'Alembert's and Diderot's famous Encyclopaedia were printed and distributed secretly. Today
The original design of the Net, as far as it is preserved, offers a relatively high degree of privacy, because due to the client-server model all what is known about you is a report of the machine from which information was, respectively is requested. But this design of the Net interferes with the wish of corporations to know you, even to know more about you than you want them to know. What is euphemistically called customer relationship management systems means the collection, compilation and analysis of personal information about you by others.
In 1997 America Online member Timothy McVeigh, a Navy employee, made his homosexuality publicly known in a short autobiographical sketch. Another Navy employee reading this sketch informed the Navy. America Online revealed McVeigh's identity to the Navy, who discharged McVeigh. As the consequence of a court ruling on that case, Timothy McVeigh was allowed to return to the Navy. Sometimes anonymity really matters.
On the Net you still have several possibilities to remain anonymous. You may visit web sites via an
In Germany, in 1515, printers had to swear not to print or distribute any publication bypassing the councilmen. Today repressive regimes, such as
Anonymity might be used for abuses, that is true, but "the burden of proof rests with those who would seek to limit it. (Rob Kling, Ya-ching Lee, Al Teich, Mark S. Frankel, Assessing Anonymous Communication on the Internet: Policy Deliberations, in: The Information Society, 1999).
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4th millennium B.C.
In Sumer
Writing and calculating came into being at about the same time. The first pictographs carved into clay tablets were used for administrative purposes. As an instrument for the administrative bodies of early empires, which began to rely on the collection, storage, processing and transmission of data, the skill of writing was restricted to only very few. Being more or less separated tasks, writing and calculating converge in today's computers.
Letters are invented so that we might be able to converse even with the absent, says Saint Augustine. The invention of writing made it possible to transmit and store information. No longer the ear predominates; face-to-face communication becomes more and more obsolete for administration and bureaucracy. Standardization and centralization become the constituents of high culture and vast empires as Sumer and China.
3200 B.C.
In Sumer the seal is invented.
About 3000 B.C.
In Egypt papyrus scrolls and
About 1350 B.C.
In Assyria the cuneiform script is invented.
1200 B.C.
According to Aeschylus, the conquest of the town of Troy was transmitted via torch signals.
About 1100 B.C.
Egyptians use homing pigeons to deliver military information.
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Concerning their human and financial resources commercial media and independent content provider are an extremely unequal pair. While the 1998 revenues of the world's leading media conglomerates (AOL Time Warner, Disney, Bertelsmann, Viacom and the News Corporation) amounted to US$ 91,144,000,000 provider of independent content usually act on a non-profit basis and to a considerable extent depend on donations and contributions.
Also the human resources they have at their disposal quite differ. Viacom for example employs 112,000 people. Alternative media conversely are mostly run by a small group of activists, most of them volunteers. Moreover the majority of the commercial media giants has a multitude of subsidiaries (Bertelsmann for instance has operations in 53 countries), while independent content provider in some cases do not even have proper office spaces. Asked about their offices number of square meters Frank Guerrero from RTMark comments "We have no square meters at all, because we are only on the web. I guess if you add up all of our servers and computers we would take up about one or two square meters."
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The independent Belgrade based FM radio-station B2-92, which from December 1996 on also broadcasts over the Internet, repeatedly has been the target of suppression and attacks by the Serbian government.
B2-92 offices have been raided on numerous occasions and members of staff have been repeatedly harassed or arrested. In March 1999 the transmitter of radio B2-92 was confiscated yet again by the Serbian authorities and editor-in-chief, Veran Matic, was taken and held in custody at a police station. Ten days after the confiscation of B2-92's transmitter, Serbian police entered and sealed their offices. All members of staff were sent home and a new General Manager was appointed by Serbian officials. Although by closing B2-92, the Serbian regime may have succeeded in softening the voice of the independent content provider, with the distributive nature of the Internet and the international help of media activists, the regime will have little chance of silencing the entire flood of independent content coming out of former Yugoslavia.
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B2-92 is an independent FM radio station based in Belgrade, which has won a number of international press and media awards. Their broadcasts and music and uncensored news heard across Serbia through a network of local partner stations. Their signal was also picked up by the BBC World Service and retransmitted via satellite around the world. In December 1996, B2-92 began using technology to stream live audio broadcasts and short video clips over the Internet.
Strategies and Policies
From its start as a terrestrial broadcaster B2-92 has been a respected source of independent news in the Balkans. Although B2-92 has been constantly subjected to repression and threat by government authorities it continued to provide music and news. When in December 1996 B2-92 was banned from broadcasting it began to distribute its content via streaming audio and video on its website. A web savvy support group was formed helping B2-92 to continue its distribution of news. Anonymous e-mail lists were developed to protect the identity of those wishing to express their views about the war, as well as a message boards linking to the Help B2-92 Campaign site. Furthermore encrypted e-mail services were provided for journalists and others in the former Yugoslavia who found themselves under threat. B2-92 also co-operates with various media activists and support groups and networks, which help B2-92 to continue its content distribution.
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As within the traditional media landscape, Internet content providers have two primary means of generating revenue: Direct sales or subscriptions, and advertising. Especially as charging Internet users for access to content - with all the free material available - has proven problematic, advertising is seen as the best solution for creating revenues in the short term. Therefore intense competition has started among Internet content providers and access services to attract advertising money.
Table: Web-Sites Seeking Advertising
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Source: Adknowledge eAnalytics. Online Advertising Report
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Kevin Warwick at the University of Reading works on implant technologies which could enhance or modify functions of the limbs and the brain, or bring back functionalities lost, for example, in an accident or as a consequence of a stroke. Implants are also used for identification in "intelligent buildings" where they serve to control "personnel flows". However, the real potential of electronic implants seems to lie in the field of electronic drugs. The basics of the brain computer interface are already explored, and there are now efforts to electronically modify the function of the mind. Large software and IT companies are sponsoring this research which could result in the commercialisation of electronic drugs, functioning as anti-depressants, pain killers and the like. Evidently, the same technologies can also be used as narcotic drugs or to modify people's behaviour. The functioning of body and mind can be adapted to pre-defined principles and ideals, their autonomous existence reduced and subjected to direct outside control.
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Although it is generally hard to distinguish between public relations and propaganda,
It furthermore played a central role in the Gulf War. On behalf of the Kuwaiti government it presented a 15-year-old girl to testify before Congress about human rights violations in a Kuwaiti hospital. The girl, later found out to be the daughter of Kuwait's ambassador to the U.S., and its testimony then became the centerpiece of a finely tuned PR campaign orchestrated by Hill & Knowlton and co-ordinated with the White House on behalf of the government of Kuwait an the Citizens for a Free Kuwait group. Inflaming public opinion against Iraq and bringing the U.S. Congress in favor of war in the Gulf, this probably was one of the largest and most effective public relations campaigns in history.
Running campaigns against abortion for the Catholic Church and representing the
Accused of pursuing potentially illegal proxy spying operation for intelligence agencies, Richard Cheney, head of Hill & Knowltons New York office, denied this allegations, but said that "... in such a large organization you never know if there's not some sneak operation going on." On the other hand former
(Source: Carlisle, Johan: Public Relationships: Hill & Knowlton, Robert Gray, and the CIA.
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The idea of hybrid beings between man and non-human entities can be traced back to mythology: mythologies, European and non-European are populated with beings which are both human and non-human, and which, because of this non-humanness, have served as reference points in the human endeavour of understanding what it means to be human. Perhaps "being human" is not even a meaningful phrase without the possibility to identify ourselves also with the negation of humanness, that is, to be human through the very possibility of identification with the non-human.
While in classical mythology, such being were usually between the man and animal kingdoms, or between the human and the divine, the advent of modern technology in the past two centuries has countered any such irrational representations of humanness. The very same supremacy of rationality which deposited the hybrid beings of mythology (and of religion) on the garbage heap of the modern period and which attempted a "pure" understanding of humanness, has also been responsible for the rapid advance of technology and which in turn prepared a "technical" understanding of the human.
The only non-human world which remains beyond the animal and divine worlds is the world of technology. The very attempt of a purist definition of the human ran encountered difficulty; the theories of Darwin and Freud undermined the believe that there was something essentially human in human beings, something that could be defined without references to the non-human.
Early representations of half man - half machine creatures echo the fear of the violent use of machinery, as in wars. Mary Shelley published
What human minds have later dreamed up about - usually hostile - artificial beings has segmented in the literary genre of science fiction. Science fiction seems to have provided the "last" protected zone for the strong emotions and hard values which in standard fiction literature would relegate a story into the realm of kitsch. Violent battles, strong heroes, daring explorations, infinity and solitude, clashes of right and wrong and whatever else makes up the aesthetic repertoire of metaphysics has survived unscathed in science fiction.
However, science fiction also seems to mark the final sequence of pure fiction: the
In the Flesh Machine the
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150
A
The Roman smoke signals network consisted of towers within a visible range of each other and had a total length of about 4500 kilometers. It was used for military signaling.
For a similar telegraph network in ancient Greece see
About 750
In Japan block printing is used for the first time.
868
In China the world's first dated book, the Diamond Sutra, is printed.
1041-1048
In China moveable types made from clay are invented.
1088
The first of the great medieval universities was established in Bologna. At the beginning universities predominantly offered a kind of do-it-yourself publishing service.
Books still had to be copied by hand and were so rare that a copy of a widely desired book qualified for being invited to a university. Holding a lecture equaled to reading a book aloud, like a priest read from the Bible during services. Attending a lecture equaled to copy a lecture word by word, so that you had your own copy of a book, thus enabling you to hold a lecture, too.
For further details see History of the Idea of a University,
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"Faced with this process of globalization, most governments appear to lack the tools required for facing up to the pressure from important media changes. The new global order is viewed as a daunting challenge, and it most often results in reactions of introversion, withdrawal and narrow assertions of national identity. At the same time, many developing countries seize the opportunity represented by globalization to assert themselves as serious players in the global communications market."
(UNESCO, World Communication Report)
The big hope of the South is that the Internet will close the education gap and economic gap, by making education easier to achieve. But in reality the gap is impossible to close, because the North is not keeping still, but developing itself further and further all the time; inventing new technologies that produce another gap each. The farmer's boy sitting in the dessert and using a cellular telephone and a computer at the same time is a sarcastic picture - nothing else.
Still, the so called developing countries regard modern communication technologies as a tremendous chance - and actually: which other choice is there left?
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The 1999
Adbusters, well known as fighters against corporate disinformation, injustices in the global economy and "physical and mental pollution", timely for the WTO Conference purchased three billboards in downtown Seattle. Featuring an image with the text "System Error - Type 2000 (progress)", the billboards were meant to challenge "... the WTO's agenda of global corporate growth and expose what isn't reflected in the United State's GNP - human and environmental capital."
At the same time RTMark went on-line with its spoof WTO website http://gatt.org. Shortly after its release WTO Director-General Mike Moore accused RTMark of attempting to "undermine WTO transparency" by copying the WTO website's design and using "domain names such as `www.gatt.org` and page titles such as 'World Trade Organization / GATT Home Page' which make it difficult for visitors to realize that these are fake pages." http://gatt.org is not the first time that RTMark has used website imitation aiming at rendering an entity more transparent. RTMark has performed the same "service" for
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The PRCA was formed in November 1969 as an association limited by guarantee of up to £5 per member and therefore has no share capital. The PRCA tries to encourage and promote the advancement of companies and firms engaged in public relations consultancy..
The full title of Dona Haraway's Cyborg Manifesto is "A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century", published by Routledge, New York, in 1991. Online e excerpts of this classic are located at
Founded in 1985, America Online is the world's biggest Internet service provider serving almost every second user. Additionally, America Online operates CompuServe, the Netscape Netcenter and several AOL.com portals. As the owner of Netscape, Inc. America Online plays also an important role in the Web browser market. In January 2000 America Online merged with Time Warner, the worlds leading media conglomerate, in a US$ 243,3 billion deal, making America Online the senior partner with 55 percent in the new company.
The ICPC aims at reducing the number of incidents of damages to submarine telecommunications cables by hazards.
The Committee also serves as a forum for the exchange of technical and legal information pertaining to submarine cable protection methods and programs and funds projects and programs, which are beneficial for the protection of submarine cables.
Membership is restricted to authorities (governmental administrations or commercial companies) owning or operating submarine telecommunications cables. As of May 1999, 67 members representing 38 nations were members.
http://www.iscpc.org
Founded by Bill Gates and Paul Allen and headquartered in Redmond, USA, Microsoft Corporation is today's world-leading developer of personal-computer software systems and applications. As MS-DOS, the first operating system released by Microsoft, before, Windows, its successor, has become the de-facto standard operating system for personal computer. According to critics and following a recent court ruling this is due to unfair competition.
For more detailed information see the Encyclopaedia Britannica:
In 1714 Henry Mill got granted a patent for his idea of an "artificial machine or method" for forgery-proof writing, but not before 1808 the first typewriter proven to have worked, was built by Pellegrino Turri for his visually impaired friend, the Countess Carolina Fantoni da Fivizzono. In 1873 commercial production of typewriters began.
For a brief history of typewriters see Richard Polt, The Classic Typewriter Page,