Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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The invention of the steam engine by
In the England of the 18th century five important inventions in the textile industry advanced the
Large-scale machine production was soon applied in many manufacturing sectors and resulted in a reduction of production costs. Yet the widespread use of the novel work-slaves also led to new demands concerning the work force's qualifications. The utilization of machines enabled a differentiated kind of
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1713
In 1714 Henry Mill got granted a patent for his idea of an "artificial machine or method" for forgery-proof writing. Still it was not before 1808 that the first typewriter proven to have worked was built by Pellegrino Turri for his visually impaired friend, the Countess Carolina Fantoni da Fivizzono. The commercial production of typewriters began in 1873.
For a brief history of typewriters see Richard Polt, The Classic Typewriter Page,
1727
Searching for the Balduinist fluorescenting phosphor (Balduinischer Leuchtphosphor), an artificial fluorescent, Johann Heinrich Schulze realized the first photocopies, but did not put them into practical use.
The first optical photocopier was not patented before 1843, when William Henry Fox Talbot got granted a patent for his magnifying apparatus.
In 1847 Frederick Collier Bakewell developed a procedure for telecopying, a forerunner of the fax machine. Yet it was not before 1902 that images could be transmitted. Almost 200 years after Schulze's discovery, for the first time photo telegraphy was offered as a telecommunication service in Germany in 1922.
1794
Claude Chappe built a fixed optical network between Paris and Lille. Covering a distance of about 240kms, it consisted of fifteen towers with semaphores.
Because the communication system was designed for practical military use, the transmitted messages were encoded. The messages were kept such a secret that even those who transmit them from tower to tower did not capture their meaning; they transmitted codes they did not understand. Depending on weather conditions, messages could be sent at a speed of 2880 kms/hr at best.
Forerunners of Chappe's optical network are the
For more information on early communication networks see
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A transistor is a solid-state device for amplifying, controlling, and generating electrical signals. Transistors are used in a wide array of electronic equipment, ranging from pocket
An assembly line is an industrial arrangement of machines, equipment, and workers for continuous flow of workpieces in
Writing and calculating came into being at about the same time. The first pictographs carved into clay tablets are used for administrative purposes. As an instrument for the administrative bodies of early empires, who began to rely on the collection, storage, processing and transmission of data, the skill of writing was restricted to a few. Being more or less separated tasks, writing and calculating converge in today's computers.
Letters are invented so that we might be able to converse even with the absent, says Saint Augustine. The invention of writing made it possible to transmit and store information. No longer the ear predominates; face-to-face communication becomes more and more obsolete for administration and bureaucracy. Standardization and centralization become the constituents of high culture and vast empires as Sumer and China.
In this essay, Friedrich Kittler, one of the world's leading media theorists and media historicist, offers a concise and fascinating history of communication technologies in general terms from its beginnings up to now, provoking new insights by showing interesting interdependencies.
http://www.ctheory.com/ga1.14.html