Protecting speech on the global data networks attracts an increasing attention. The efforts and the corresponding abilities of governmental authorities, corporations and copyright enforcement agencies are countered by similar efforts and abilities of researchers and engineers to provide means for anonymous and uncensored communication, as Freenet, Free Haven and Publius. All three of them show a similar design. Content is split up and spread on several servers. When a file is requested, the pieces are reassembled. This design makes it difficult to censor content. All of these systems are not commercial products.
The most advanced system seems to be Publius. Because of being designed by researchers and engineers at the prestigious
For more information on Publius, see John Schwartz, Online and Unidentifiable? in: The Washington Post, June 30, 2000,
Freenet web site:
Free Haven web site:
Publius web site:
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With the rapid growth of the Internet and its audience advertisers now have a new medium at their disposal. The placement of the first banner ads in 1994 marks the birth of Internet advertising. Although the advertising industry at first hesitated to adopt the new medium, two facts brushed away their doubts:
Migrating Television Audiences: The increased use of the Internet led people to redistribute their time budget. Whereas some cut down on eating and sleeping, more than a third reduced watching television and instead uses the WWW.
Interesting Internet Demographics: While methodologies and approaches of research organizations studying the demographic composition of the Internet vary, the findings are relatively consistent: Internet users are young, well educated and earn high incomes.
Considering those findings, the Internet in the first place seems to become inevitable to be included in media planning, as part of the audience shifts from TV to the WWW, and secondly, because demographics of the Internet user population are irresistible for marketers.
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Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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The following selection does not claim to present an exhaustive listing, but rather picks some of the company's most important assets. Due to the rapid developments in the world of media giants the list is also subject to changes.
Broadcasting
ABC TV Network with 223 affiliated TV stations covering the entire U.S.
ABC Radio Network, with 2,900 affiliated stations throughout the U.S.
Owner of 9 VHF TV stations
Owner of 11 AM and 10 FM stations
Cable TV Systems and Channels/Networks
80 % of ESPN cable TV channel and ESPN International
50 % of Lifetime cable TV channel
Internet/Interactive
Disney Interactive - entertainment and educational computer software and video games, plus development of content for on-line services.
Partnership with 3 phone companies to provide video programming and interactive services.
ABC Online
TV Production, Movies, Video, Music
Disney Television Production studios and Walt Disney Pictures movie studio
Buena Vista Television production company
Buena Vista Home Video
Miramax and Touchstone movie production companies
Buena Vista Pictures Distribution and Buena Vista International, distributors for Disney and Touchstone movies
Walt Disney Records, and Hollywood Records
Publishing
6 daily newspapers
About 40 weekly magazines, including: Discover, Women's Wear Daily, Los Angeles and Institutional Investor.
Chilton Publications
Guilford Publishing Co.
Hitchcock Publishing Co.
Theme Parks, Resorts, and Travel
Disneyland
Disney World and Disney World Resort
Part owner of Disneyland-Paris and Tokyo Disneyland
12 resort hotels
Disney Vacation Club
Cruise Lines
International TV, Film, and Broadcasting
50 % owner of Tele-München Fernseh GmbH & Co.
50 % owner of RTL Disney Fernseh GmbH & Co.
23 % owner of RTL 2 Fernseh GmbH & Co.
37,5 % owner of TM3 Fernseh GmbH & Co.
20-33 % stake in Eurosport network, Spanish Tesauro SA TV company, and Scandinavian Broadcasting System SA
20 % owner of TVA
Other
Over 500 Disney Stores, and licensing of Disney products
The Mighty Ducks professional hockey team
25 % ownership of California Angels major league baseball team
Business Connections with Other Media Companies
Joint ventures, equity interests, or major arrangements with
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Leonard M. Adleman was one of three persons in a team to invent the
Authors of copyrighted works (besides
Newsgroups are on-line discussion groups on the Usenet. Over 20,000 newsgroups exist, organized by subject into hierarchies. Each subject hierarchy is further broken down into subcategories. Covering an incredible wide area of interests and used intensively every day, they are an important part of the Internet.
For more information, click here (
Claude Chappe built a fixed optical network between Paris and Lille. Covering a distance of about 240kms, it consisted of fifteen towers with semaphores.
Because this communication system was destined to practical military use, the transmitted messages were encoded. The messages were kept such secretly, even those who transmit them from tower to tower did not capture their meaning, they just transmitted codes they did not understand. Depending on weather conditions, messages could be sent at a speed of 2880 kms/hr at best.
Forerunners of Chappe's optical network are the
For more information on early communication networks see