"For propaganda is a communicative process of persuasion, and persuasion remains an integral part of human discourse in peace as well as in war. (...) propaganda is a process unique to human communication regardless of time, space and geographic location." (
The word propaganda is coming from the Catholic Church. In the 17th century the word was used in the fights against the Protestant Reformation (see
Propaganda is using words - of course. But it furthermore uses a huge variety of tools for putting through its purpose. Some of them are: hymns, marches, parades, flags, colors, uniforms, all the typical insignias of the military are pieces of propaganda. And it is no coincidence that the standardization of the uniforms for the army were an invention of
Propaganda makes us think and act in a way we probably would not have chosen to without its influence. Still, in most cases the degree of influence is impossible to know. Studies proving the efficiency of propaganda are doing nothing else but guessing in big parts. But it is efficient, that we know for sure. This is true for commercial advertisements as well as for political propaganda. Short messages are the most effective form of propaganda, look at posters for elections or at advertisements for any product.
The best or most effective propaganda is that which is wanted by the people. If propaganda meets the needs of the people then it has good chances to be extremely effective. And of course those needs can be "educated", as Jacques Ellul mentioned already in 1957, in his book Propaganda: The Formation of Men's Attitudes.
Political will suffers from the urgency of spreading propaganda. The will to change something - even if it was for the better - is hopelessly lost, if their is no prestige or aura around an idea. A certain amount of disinformation and propaganda is the perfect tool to get ideas through.
So, actually, what is the difference between disinformation and propaganda?
One difference is that the first one is directed at reason whereas propaganda also touches emotions, most of the time even prefers to influence emotions.
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The magic word is credibility.
Disinformation can mean leaving out important informations. Telling lies is not the only method of disinformation. The not telling also creates thoughts and delegates them into certain directions, whereas other models of thinking are left out.
Like this, the deaths on the own side are adjusted downwards whereas the victims of the enemy are counted proudly - as long as they are not civilians. The post-Gulf War period demonstrated how the population reacts if the number of innocent victims is much higher than expected. It was the fact of those numbers that provoked the biggest part of the post-war critique.
The media in democratic states tend to criticize this, which does not mean that they always want to be free of governmental influence. They can choose to help the government in a single case by not writing anything against it or by writing pro-government stories.
At the same time every democracy has undemocratic parts in it - which is already part of democracy itself. There are situations when a democratic government may find it essential to put pressure on the media to inform the population in a certain way; and also censorship is nothing that can only be connected to dictatorship; just think of the Falkland War, the Gulf-War or the Kosovo-War.
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The following selection does not claim to present an exhaustive listing, but rather picks some of the company's most important assets. Due to the rapid developments in the world of media giants the list is also subject to changes.
Broadcasting
ABC TV Network with 223 affiliated TV stations covering the entire U.S.
ABC Radio Network, with 2,900 affiliated stations throughout the U.S.
Owner of 9 VHF TV stations
Owner of 11 AM and 10 FM stations
Cable TV Systems and Channels/Networks
80 % of ESPN cable TV channel and ESPN International
50 % of Lifetime cable TV channel
Internet/Interactive
Disney Interactive - entertainment and educational computer software and video games, plus development of content for on-line services.
Partnership with 3 phone companies to provide video programming and interactive services.
ABC Online
TV Production, Movies, Video, Music
Disney Television Production studios and Walt Disney Pictures movie studio
Buena Vista Television production company
Buena Vista Home Video
Miramax and Touchstone movie production companies
Buena Vista Pictures Distribution and Buena Vista International, distributors for Disney and Touchstone movies
Walt Disney Records, and Hollywood Records
Publishing
6 daily newspapers
About 40 weekly magazines, including: Discover, Women's Wear Daily, Los Angeles and Institutional Investor.
Chilton Publications
Guilford Publishing Co.
Hitchcock Publishing Co.
Theme Parks, Resorts, and Travel
Disneyland
Disney World and Disney World Resort
Part owner of Disneyland-Paris and Tokyo Disneyland
12 resort hotels
Disney Vacation Club
Cruise Lines
International TV, Film, and Broadcasting
50 % owner of Tele-München Fernseh GmbH & Co.
50 % owner of RTL Disney Fernseh GmbH & Co.
23 % owner of RTL 2 Fernseh GmbH & Co.
37,5 % owner of TM3 Fernseh GmbH & Co.
20-33 % stake in Eurosport network, Spanish Tesauro SA TV company, and Scandinavian Broadcasting System SA
20 % owner of TVA
Other
Over 500 Disney Stores, and licensing of Disney products
The Mighty Ducks professional hockey team
25 % ownership of California Angels major league baseball team
Business Connections with Other Media Companies
Joint ventures, equity interests, or major arrangements with
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Xerxes (~519-465 BC) was Persian King from 485-465 BC. He led his Army against the Greek but finally was defeated. He was the father of Alexander the Great.
1896
The Daily Mail was published in Great Britain. It was the first newspaper for the masses. With the emerging of newspapers the manner how politics was perceived by the public changed completely. It became more difficult to keep secrets, while at the same time there was suddenly a new and nearly perfect tool for manipulation.
MIRALab is a research laboratory attached to the University of Geneva. Its motto is "where research meets creativity". MIRAlab's objective is to model human functionalities, such as movement or facial expression, in a realistic way.